This article was originally posted on tecSOFT's official website: www.tecsoft.com.br
and was translated from brazilian portuguese to english via Google Translator.
Google announced that it will change its method of PageRank. For those who do not know, PageRank is what determines whether your site will look good, or bad, during the searches. If your site has a PageRank relevant, appears among the top positions, while the opposite will make you appear in the last pages of research. Needless to say, do not appear on the first page of Google is very bad for business.
Well, now Google has changed this algorithm once again, increasing their capacities. Besides detecting the relevance of the keywords on your site to determine how it will be found, Google will measure the speed of loading your site. The page load faster are more likely to appear first.
Of course it is not just a matter of speed, the old code is still worth searching for and the principal is the relevance of content, but now a faster site will make a big difference if you're competing with competitors that offer content as good as yours.
How to improve site performance
There are several ways to make your site faster, the ideal is to combine them all to get a better result in Google searches. The first part should be optimizing your code, as we do with our method of web design in tecSOFT. The codes are summarized and the cleanest possible, so that the site is read by the browser faster. Of course, some sites will require a more complex structure, yet we do our best in each case for the site to be lightweight and fast. Using Web Standards as a method of developing Web sites, it is a natural thing, not an extra effort we make. Not yet part of our development to create sites like this.
There are tools to measure speed. Here, we use the FireBug, Firefox browser plugin that shows us exactly how long it takes to load each page element. The Google Chrome browser also has a tool to measure the speed of the page. With these tools, we can locate the points of bottleneck in reading the site, to decrease the size of the images or source code, in order to improve site performance.
More than ever you need to think of the web designer to make the sites more cleanly and efficiently. Many people did not even know of this change and will probably have a great disservice in the long term unless they upgrade their sites, as they will be back and will not be so easily found. Those who can adapt to this change and make their sites more lightweight and fast, will surely have a great competitive advantage, since it is the biggest, best and most used search engine in the world.