- Bread and vegetables are placed at the entrance. The nice smell and the sight of greenery will make a good first impression that will stay with you for the entire visit.
- Usually there are also cheap/sale items close to the entrance. It is to make you immediately spend money. A person that mentally decides to buy an item also changes their entire mindset and is statistically more likely to make impulse purchases.
- Milk is usually in the back of the store. It's a common household item to buy and they want to force you to walk through the entire store for it since there is a chance that you decide to buy something else on the way.
- Sometimes stores block off quicker paths that could lead you to your goal faster. This is to keep people in the store for a greater amount of time.
- The items that the store wants to push are placed at chest height and on the right side of the main path through the store. It's to make them more visible and easier to grab since most people are right handed.
- Items placed into bins or other "temporary" storage will see more sales. The sense of urgency will make people want to buy more from fear of missing out on a deal.
- At checkout, there are candy and snacks. Tired or exhausted customers will be jumping at the chance of buying a small and easily grabbed pick-me-up when they are waiting in line.
- "Free samples" work on the principle of reciprocation. By offering you something for free, the giver puts a mental debt on you that you will want to "pay back" in some way, usually by actually buying the offered item.
- Further guilting people into taking a sample just to alleviate the stress on the poor sales representative's nipples has proven to be a very effective strategy.
For more store shenanigans at BDS¤MART, see:
I remember hearing about one chain (Walmart, I think?) that purposefully made the lighting slightly uncomfortable, not enough to make you leave quicker or not want to come back, but just enough to create a feeling of vague discontentment that drove you to buy more.
I much prefer BDS-Mart's approach
Oh nice I didn't know that one but it seems plausible as a type of manipulation technique that they would employ.
And I also think cute girls could boost sales, or at least make people feel good when spending money.
Another technique, less evil than stress lighting but still kinda creepy, is when they play music with a beat slightly slower than a human heartbeat. Apparently, that subconsciously influences people to walk slower!
I forget how I know about this
Late reply but I have heard about that. I have also heard that store chains employ experts and focus groups to fine tune the music to their target audience.
That's why you hear country music at the cowboy store and dubstep at the teeny fashion shop. Weirdly enough, most sex shops I have ever visited play hard rock or metal, which isn't that sexy to me.
I seriously applaud this one. I've known people who man the free samples counters and stands in stores, and they have to have guts and no shame lol. And yes, the pitches are ALWAYS lame, but the best deliverers can make them sound interesting enough to at least get people to look. I mean, if they got to write their own material it'd probably work better. I'd definitely try one, and since I like blueberries probably buy more than a few lol.
That goes both ways too. I have seen people shamelessly binging themselves on the free samples, treating it like a buffet. Even I am guilty of sometimes taking another bite under the guise of "getting one for my friend".
Also nice, looks like you have some free hugs coming your way.
Oh yeah, I've seen people try to stuff their pockets under the protest 'but they're free!'. I've actually had to tell more than one of those people to leave the salespeople alone. It's weird how 20 years of customer service work tends to align you AGAINST customers, even when you are one, lol.