Well I was looking on Wikipedia at PSN and found out that the Playstation Network may have one of the worst logos of all time. Since the people making PS3 commercials may be the most inept people of all time, I decided to try and make something they're doing look cool. The logo for PSN looks like a little ball with the PS controller button symbols jumping from it. I immediately thought of their well done "LIVE IN YOUR WORLD PLAY IN OURS CAMPAIGN." So that was the whole idea.