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TheRyanFord's avatar

Creative Logo-2

I managed to get a little bit of free time today, and although I had a few things I could tackle I really wanted to re-address the Creative Logo I and $endosage had put together a few weeks back.

A lot of people had some comments about how the old factory idea wasn't working. I think we all knew it wasn't; we just wanted to see how people reacted to it.

Back to today, I recalled a comment somebody made about them thinking about the Creative team more as master craftsmen, and so I began exploring tools that craftsmen used. First I looked at a whittling tool, but I soon found that an illustration of it in a simplified form looked like a screwdriver. So that didn't work. Shortly thereafter I thought about a compass and a paintbrush merged together, and illustrated that idea. It was too complex, so I scrapped the thing and started over using just simple shapes. The end result is what you see here.

The Concept
The idea behind this is quite simple: precision art. It's what we do as designers and creative people. Every piece of art we make is built to serve a purpose, and all of us are very obsessed with pixel perfection. I feel pretty strongly that this logo suits us very well and I'm quite happy with it.

Tweaked a bit to provide for better balance and a stronger nib.
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exarobibliologist's avatar
:star::star::star::star::star-half: Overall
:star::star::star::star::star: Vision
:star::star::star::star::star-half: Originality
:star::star::star::star::star-half: Technique
:star::star::star::star::star: Impact

Without a doubt, this version of the Creative logo is my favorite!

First off, I like for its simplicity. I had to stare at the factory logo for several seconds before I realized what it was. Before I even opened the deviation and was staring at the thumb in my message center, I knew what it was and could easily identify the pieces that made it up.

Secondly, I like the obvious indications in this logo that Creative is artistic. While there were artistic indications in the dripping paint of the factory logo, the paintbrush in this logo truly drives home the idea of Creative being about art.

My only critique on this logo would be about the other side of the drafting compass. While I have not had a chance to measure both sides, the paintbrush side looks longer than the needle side. I think that the concept of precision would be intensified even further if the needle side was a few pixels longer.
gammada's avatar
:star::star::star::star-half::star-empty: Overall
:star::star::star::star-half::star-empty: Vision
:star::star::star::star::star: Originality
:star::star::star::star-half::star-empty: Technique
:star::star::star-half::star-empty::star-empty: Impact

The font is great; the idea of merging a brush with a compass was rather brilliant but I've got some reservations towards it.

On one hand, I really don't think that creativity and design subscribe themselves to "precision". Creativity and design are, for the most part, more art than science. On the other hand, intersecting the concept of precision -the compass- to that of creativity -the brand-, seems a bit ironic to me. It's like putting a peace-sign intersected by a gun. The compass brings to my head the constriction of milimetric tolerances, angles, ratios and the like (an engineering bg doesn't help much, I guess). Whereas "creativity" is thinking out of the box; to go where no one else has gone before.

Last but not least, the "needle" opposite the brush looks like cropped to me.
TheRyanFord's avatar
I'm marking your critique as fair, but I disagree with it in its entirety.
Design is very much an intersection of science and art. More than you realize.
The act of designing is, at its core, an act of mixing psychology, mathematical ratios, color theory, geometry, and technical knowledge into a visual medium. I'd say it's actually more science than it is art.
gammada's avatar
Well, thank you for accepting the critique.

Guess we have a different take on the subject but it’s nice to enrich our opinions this way.

Btw, just did a quick trip to memory lane trying to recall other logotypes with a compass and found some other that could be influencing my opinion even more: [link]

Keep up Ryan!
depthskins's avatar
:star::star::star::star: Overall
:star::star::star::star::star-half: Vision
:star::star::star::star::star-half: Originality
:star::star::star::star::star-empty: Technique
:star::star::star::star::star-half: Impact

I didn't comment on the previous concept because I felt that everyone was pretty much dead-on with their comments. I've gotta critique this one though to point some of the great things about it.

Firstly, this is much more simple and iconic logo, more of your style. I love the idea of craftsmanship because I always see the design industry as a craft.

The paint brush for creativity and the needle for accuracy is such a great idea. What I like most is the circle which is the best symbol for unity and since this logo is meant to represent a team, it fits well. The idea that the brush and needle joins to the circle all adds up as a great representation of teamwork.

For example, your job as CD is to have pixel perfect vision to lead a team of truly talented & creative people. That is represented well with the symbols used.

That's a great concept. A great comeback.
mircha69's avatar
:star::star::star::star::star-half: Overall
:star::star::star::star::star-empty: Vision
:star::star::star::star::star: Originality
:star::star::star::star::star: Technique
:star::star::star::star::star-half: Impact

i believe that you got it right this time, you got a much simpler piece that represents a whole lot more
the factory idea was great but there are just too many industries that use a logo like that , so this beats the old one as far as "original" goes
i think the mark matches the type just great and over time the mark could stand alone with absolutely no problems
i am not shure though that i like how the mark looks next to the type...i feel as there is something missing
i would suggest that you try to put it in a shape that could have the drip effect the factory had, or just a simple shape
i think that could make it a bit stronger

overall i love it <img src="…" width="15" height="15" alt=":)" title=":) (Smile)" />
nice clean work as ussual
TheRyanFord's avatar
One part I disagree with is the suggestion of putting this logo into an enclosure that includes paint drips. That would be overkill. The logo doesn't need the paint drips to suggest artistry or anything of the sort. It'd all be superfluous, and it'd go against everything a good logo should be.
mircha69's avatar
logoDesignArtist's avatar
macaanto14's avatar
keep Doing Great Work 
If the logo was tilted left by say 20 degrees it would rest on the needle point and raise the brush, which will give it some dynamism and would then make it look more like say it was in use and had an action component attached to it. Also the perception of few that it is cropped to the left would then break since the left edge of the logo at this time is very much parallel to the left edge of the art board.
The logo looks great though and love all your other works too. :)
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Cianide-bs's avatar
massonic logo ahahaha
pragnesh's avatar simple n strong........
Esi0n's avatar
Just the best logo for Creative !
heksemelk's avatar
It's a really good looking logo, and it illustrates the concept in a good way :) I also love the colour and the gradient :drool:
treeinacup's avatar
Cool logo. I love the paintbrush at the end. Reminds me of a math teacher I had who had a homemade chalkboard compass. Had a piece of chalk at the end. :D
yoavtamir's avatar
Simple and amazing!
can you please give me the font's name?
thank you.
JkHx's avatar
Great logo.
Balance is really respected, typo is greatly chose and colors are well.
Hope you'll continue to create those awesome works and to be an inspiration source for me
BioSss's avatar
Cool idea, really good looking. ;)
azyuratrix's avatar
i just wanna ask, why must be this tool?
qmer's avatar
Logo of the century
qmer's avatar
Wow! Amazing.

Emblem: 5/5
Font: 5/5
Tonality: 5/5
Total: 5/5
ScUme's avatar
I love this great logotype :love: :D :+favlove:
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