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TheRyanFord's avatar

AIA Postcard Invite

This is the invitation / postcard that goes along with the AIA Brochure.

This would be the first item related to the event received by those invited. The design is based off of the textures of the home as it relates to architecture on the whole. Rather than say "architecture" explicitly, I wanted to imply a structure through the warm textures themselves, hence the wallpaper and whatnot.

On this postcard is where we see the angular type introduced, solidifying its use in the brochure (which would be received by mail months later). The top part of the card is actually cut at the same angle. This isn't a die cut, though, since making a die actually costs more money than I'm allowed to spend (theoretically). To solve this problem, I placed the cut in an area where a simple slice of a knife with a ruler or the use of a guillotine can accomplish the same task.

The wallpaper is actually something I edited from Lowe's (similar to Home Depot). I stole a swatch, scanned it, and Photoshopped the heck out of it to get it to tile perfectly. The chair is what I have in my living room (along with the pillow on it).

If you're wondering where the texture goes in the brochure, it'll be showing up on the reverse "poster" side.
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© 2005 - 2021 TheRyanFord
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ercrap's avatar
Good day sir, asking permission to use some styles here (only the styles, not the visual output): "inclined text positioning" and "the wallpaper effect".
Ylys's avatar
sakura's avatar
I ran out of things to say
very strong lines, you're very good at what you do
I truly look up to you

I give you one of the only things I can give, adding you to my favs, although i don't know if today on DA that holds much value anymore ahhahah
hextr1p's avatar
Well done, as usual. The 'fake die cut' solution is very well executed, taking something as simple as a 1/2 sheet fold to make it dynamic and interesting. I also like the use of angles, and how everything comes together in the brochure.

What I'm wondering is why did you mask the logo as much as you did? I like the gradient fade. However, could you not have used the same technique, yet revealed the logo in full? The lower half of the logo could be a 5% screen, still allowing for the text to be readable even though it overlaps the logo. Don't get me wrong. I like the use of space. I only suggest this because, as you know, people can be very particular about the use of their logos. And here, unless the recipient knows what their logo looks like, he or she may not fully understand what the marking is at the top of the invite. Especially without a full representation of the abbreviated logo on the same page, or elsewere on the invite.

Just a suggestion. Otherwise, excellent work.
TheRyanFord's avatar
Ah, but the people receiving this know exactly what their logo looks like. Only members of AIA will be getting the thing. ;)
depthskins's avatar
very nice and very creative.
indiradude's avatar
Is that Fonce I see? :)
indiradude's avatar
It kind of looks like it. Clearly, I am blind. Oho!
grafikdzine's avatar
The kerning in Save the Date sticks out like a sore thumb. Otherwise nice.
Cabbage57's avatar
Again another real nice job. One point though to me the chair looks almost as if it is a vector or illustration placed onto the photograph of the wallpaper. Maybe just my display ssettings. Might look different on a mac as I am on the PC at the minute. I love the wall the wallpaper has been ripped to expose the frame work underneath. My favourite element of this and something that I am really into is your use of the copy. The block text is layouted out perfect. The weights used to the line spacing, the spacing between the paragraphs, the line length. Really really nice. The addition of the slice is a nice idea. I never did like trying to cut to perfection so good luck with that. Again would love to see the development of this piece. To see how the professionals do it ;)

TheRyanFord's avatar
The texture of the chair doesn't really show up on screen. It's got a nice fabric on it that's apparent in print, but I couldn't possibly translate such minute details to a basic jpeg. :shrug:
AnnaBramble's avatar
Oh, Absolutely LOVE this! So clean and fresh. I love the wallpaper and as usual, the typography is rockin! :+fav:
endosage's avatar
Most awesome. I really like the pattern on the wallpaper.
blank3dee's avatar
very nice and simple design.
JK89's avatar
Great work.
projekt09's avatar
Oh, this stuff is awesome, I love what you've done with using the fonts to the perfect alignment, I like the style overall of it, it's nice and sleek.

Great job on this one too Ryan, :+fav:
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