The absolute rule, that of symbolic exchange, is to return what you received. Never less, but always more. The absolute rule of thought is to return the world as we received it: unintelligible. And if it is possible, to return it a little bit more unintelligible. A little bit more enigmatic.
attended this workshop by reknown swiss typographer helmut schmidt last month. bored doing motion graphics now, so I think I'd upload something for laughs.