Led the creative direction and production for various marketing initiatives and retail shop campaigns. With over 6 years of experience in this role, I have developed and produced multimedia content for online, offline, and in-store platforms, including GoGuru.com.sg, Timesbookstores.com.sg, Times Rewards, Crayola, Hallmark and Topps.
I also have a background as an Independent Visual Communications Strategist and Multidisciplinary Designer, for 20 years, where I handled digital and offline creative outputs for international design companies and small and medium-sized enterprises. Additionally, I have taught various courses in multimedia arts at De La Salle-College of Saint Benilde, where I also served as an Academic Adviser and Project/Events Head. My skills include creative direction, new media, and multimedia marketing communications.