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Cupid’s getting busy, and it’s your turn to shoot your shot! 💘
Valentine’s Day is the perfect excuse to get flirty with your art, show off your creative charm, and sweep fans off their art-loving feet.
With DeviantArt’s seller tools, you can turn fleeting curiosity into lasting admiration of your art, and rack up great sales while you’re at it.
💌 Plan a Valentine’s Day Sale fans will fall for
Before diving headfirst into Discounts and heart-shaped Profile décor, take a moment to map out your Valentine’s Day strategy.
First, decide your vibe.
What love story is your art telling this season?
Maybe it’s classic romance with roses and soft pink hues, or playful, innocent love. Heart-eyed anime crushes and dreamy characters may spark inspiration, or you could go the dark romance, gothic passion route. Heck, even anti-Valentine themes can work!
Whatever your theme, remember your audience will be here for your version of love.
Next, define your goal.
Ask yourself: what do you want this sale to achieve? Are you looking to attract new buyers? Reward loyal supporters? Grow Subscription signups? Maybe test new products, or do a bit of everything?
Finally, pick products that fit your goal.
Think about what your audience already adores and how a heartfelt twist can make it even more irresistible:
Subscriptions: Add themed art, bonus content, or special heart-shaped rewards in February.
Exclusives: Offer unique creations with a romantic or mischievously flirty flair.
Premium Downloads: Share brushes, wallpapers, or other resources that let deviants create their own amorous art.
Premium Galleries: Curate a swoon-worthy Valentine’s-themed collection and promote it as a complete set.
When your vibe, goal, and products align, you’ll have fans falling in love at first sale.
💘 Offer Cupid-approved Discounts
Time to sweeten the deal and entice buyers to your Shop! Think about who you want to shower with love this season and tailor your Discounts accordingly:
Reward loyal supporters: If you offer Subscriptions, create special Discounts just for your subscribers on your other products. For example: 50% off Premium Downloads, Galleries, and Exclusives: subscribers only!
Woo new subscribers: Offer a must-have deal on Subscriptions just for your watchers.
Attract new eyes: Set limited-time Valentine’s Day Discounts for all deviants to share the love far and wide.
❣️ Pro tip: Set up all your Discounts in advance. This gives you more space to create, promote, and connect with new art lovers while your sale is live.
💝 Gift Exclusives, share the love
Nothing says “I appreciate you” quite like an art gift.
Valentine’s Day is the perfect time to delight your most dedicated supporters by gifting them Exclusives. Core Members can gift up to 20 Exclusives per month. Think of it as sending digital love letters in beautiful, artsy form!
You can also sell Exclusives as Valentine’s gifts. When listing them, enable resale and set a fixed price (even if you’re accepting offers). This way, fans can give your art to someone special, or even treat themselves!
Not offering Exclusives yet? There’s no better moment to start. Your fans will swoon.
💗 Turn up the love on your Profile
Your Profile page is your storefront, so make sure it radiates glowy, scroll-stopping Valentine’s vibes at first glance.
Add love-themed Profile Skins and Custom Sections
Curate a lovestruck Valentine’s collection that makes fans’ hearts skip a beat.
Highlight your Valentine’s art and special offers front and center
Make your Profile feel flirty, festive, and active.
Need help getting your profile loved up and ready? Check out this Profile customization guide for sellers.
😍 Get more heart-eyes on your art
Ready to give your art a little extra love (and visibility)?
Give your art a boost
Promote your Valentine’s-themed deviations to reach as many fans as possible.
Prepare promotional deviations that clearly showcase your Valentine’s Day deals and create limited-time urgency. Boost these, too!
❣️ Pro tip: With the new boost, you can promote deviations for 2-8 days, so start early and build momentum.
More ways to spread the love (and word)
Add Valentine-coded tags so fans can find exactly what they like. Use #valentine and #valentinesday, and more specific options like #inlove, #flirty, #heartache.
Share a journal or status update to let fans know about your sweet Valentine’s deals.
Post on social media and show the world your romantic creations.
❣️ Track your Valentine’s hits
Once Cupid has flown the coop, check how your Valentine’s Day Sale performed. Head over to Studio and explore your Products, Analytics, and Earnings tabs. See which pieces made hearts flutter, spot your bestsellers, and find opportunities to tweak for next time.
Ready to win hearts?
Use the season of hearts as a chance to connect, delight, and turn admiration into lasting support.
Start planning now. Grab your figurative (or literal) brush, lead with heart, and let your Valentine’s Day Sale do all the flirting for you!
