Best ways to grow your subscribers on DeviantArt

Subscriptions let you earn monthly income. Whether you're new to selling or already earning, DeviantArt gives you everything you need to launch and promote your art. In this journal, discover 5 built-in tools, 5 tips, and 5 steps to grow your subscribers. 

5 DeviantArt built-in tools to grow subscriptions 

Discover organic promotion 

Get organic exposure of your subscription tiers throughout the network – on your deviations, in search, in the DeviantArt Shop, and more. Our algorithm ensures your subscription tiers make it to the right audience.

Give your tiers a boost

Boost your subscription tier's visibility for 48 hours and reach users most likely to subscribe – on the home feed, on deviation page sidebars, and on the Deviants You Watch page. Your subscription content will pop up more often in the right places for the right people.

Take advantage of emails automatically sent to fans

Your watchers and subscribers get an email automatically when you launch a tier or drop new content to subscribers. Let DeviantArt handle the communication while you work on your art.

Entice with Discounts

Attract new fans or thank your current ones with discounts including the first month FREE, or percentages of savings ranging from 10% to 70%. Set the time frame and your desired audience – watchers, supporters, or all deviants – and your discounts will show up directly on your tier's thumbnail when they go live, capturing attention when it matters.

Evaluate with Shop Analytics

See which tiers are soaring and which subscribers have risen to the top in just one glance. Track performance from your product dashboard and tap into analytics to learn from your data and improve your results.

5 tips to grow your subscribers 

Post free content regularly 

DeviantArt organizes your free and paid content all in one place, and available to all your fans at once. Keep customers excited for more and lure in new fans with regular submissions to maximize exposure and engagement.

Sprinkle links everywhere

Add links to your subscription tiers in deviation descriptions, posts, and other platforms to make it easy for fans to find your offerings and upgrade their support. 

Engage with your audience

Ask your watchers what perks they’d love to see offered, run polls to get a sense of fun topics, and engage with the community that wants to support you. Catchy polls, interesting questions, and personalized comments go a long way!

Thank your subscribers publicly 

Show appreciation with regular thank-you posts. If you also create exclusives (adoptables or other one-of-a-kind creations), gift exclusives to loyal subscribers to build buzz with fans who want to be the next recipient!

Offer other products for sale

People who buy from you are more likely to support you monthly, too. Sell exclusives, premium downloads, premium galleries, or commissions to give your audience a wide menu of ways to support your art.

5 simple steps to set up your Subscription

1. Head to the Subscriptions tab on your profile and click “Create a Tier.”

2. Choose a tier name, price, cover image, and set mature content settings. Then decide if you want to show subscriber counts.

3. Add a clear description and list your perks, optionally including a private Discord channel for supporters Add tags to attract the right audience.

4. Choose access settings to determine whether new subscribers view the full archive, recent content from one month back, or new-only. This setting cannot be changed later.

5. Customize a warm thank-you message for new subscribers to set the tone for your new supporter’s experience and make fans feel appreciated.

Your fans want to support you. Subscriptions make it easy.