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Get the latest insights and updates in the 2026 edition.
Focus on what you love: creating art
Exclusives are a way to easily and securely sell adoptables and other one-of-a-kind creations using an automated system to efficiently streamline the sales process, offering more time for your art.
Unlike offerings like premium downloads, which can have many buyers for the same work of art, exclusives are sold directly to one buyer who then becomes the exclusive owner.
Exclusives are often referred to as "adoptables" (detailed character designs or accessories), but they can also be one-of-a-kind works of digital art, photography, 3D art, and so much more!
Try out the feature to see how you can reach more supporters and build your brand, joining creators who love the easy selling process.
"I don't have to worry about file management or keeping track of thousands of images."
Keep the earnings coming with resale
The resale feature extends the reach of your art without any additional work on your part.
If you've enabled the Resale feature when you list your exclusive, your supporter can opt to resell it at some point, giving you a 10% royalty when it sells.
"Something I like about exclusives is the ability to resell! Buyers can easily rehome their exclusives – a process that was much more difficult without the feature's extra help."
– @Miizue
Showcase your supporters
Celebrating fans of your work and giving them early access to your artwork gives them incentive to continue supporting you, and may also attract future buyers!
Owners and resellers of your exclusives will be displayed in a Top Supporters section of your profile Shop tab. Not only does this encourage more potential buyers to support your work, but it speaks to your close community bonds.
And talk about "exclusive" – your fans will feel especially privileged with the Early Access feature, too. When you list an exclusive for sale, you can optionally offer early access to your supporters for the first 48 hours.
"Early Access gives my community a chance to grab items early, creating a sense of excitement and exclusivity that adds extra value to both the experience and adoptable."
Everyone loves an art gift!
Let your supporters show their appreciation for each other while also expanding the reach of your artwork into new communities!
Deviants can gift exclusives to one another just as easily as buying for themselves. Your artwork already makes your fans smile; now they can pay it forward by gifting it to others!
Update May 12th: Creators have an additional incentive for their supporters. Every month, they can gift a number of their exclusives to those who have supported them before, as a way to show their appreciation!
Ride the promotion wave
Not only will your exclusives be listed in the Shop automatically, but having them available for sale gives you access to an extensive set of promotional opportunities across the network, to the right of your deviations, in banners on your profile, and more!
But it doesn't stop there. Boost your exclusives to reach an even wider audience and connect to potential buyers. This feature might just be the boost you need to get your art in front of your next biggest fan.
Leverage the multi-image deviations to create a promotional display of your exclusives, or create a gallery showcasing all your available exclusives for sale.
Sell privately
Selling exclusives directly and privately from Sta.sh, DeviantArt’s private storage platform, allows you to directly message potential buyers artwork you know they'll love without sharing that art in the public eye. It's a great way to build a relationship with your community by selling directly to your fans privately from Sta.sh.
Selling exclusives is quick and easy
Making your art available for sale as an exclusive takes the manual work out of selling, advertising, collecting earnings, and so much more. Selling an exclusive means the nitty-gritty of manual listings is taken care of for you on a secure and automated platform, so you can focus on what matters most – creating unique pieces of art for your fans!
But wait, there's more to sell!
Now that you're an exclusives expert, why not branch out into the other products DeviantArt has to offer? 98 out of the 100 top exclusives sellers in 2024 offered other products for sale, from Subscriptions to Premium Downloads, and from Premium Galleries to Commissions. You can offer something for every type of buyer!
Your next sale could be right around the corner, so get out there and share your purchasable art with the community!
