Cybertrash is as much about the medium as it is about the message. And the message is : make trash a treasure. Don't just produce waste, tap into old devices and components and give them a glowing second life.
Hardware companies and their executives feel the need to showcase their hidden technological wonders and raise awareness of their lifecycle.
This is why CFE-CGC Metallurige, the main union of executives and managers from the industry, asked me to set up a Cybertrash exhibition in their headquarters.