Type design is a rather obscure profession but even the typefaces themselves don’t get too much attention by the general public. Most people could only name a few typefaces, but among those few are always Times New Roman, Arial and Helvetica. Well-known and popular or not, in this article I will show you why Helvetica is not the great typeface people perceive it to be.
Arial is often frowned upon due to its history, but what most people don’t know is that Helvetica has a very similar history. A bit different, but as far as I’m concerned it’s just as dubious and embarrassing. As most people who are interested in typefaces might know, Max Miedinger is the designer of Helvetica. However, what most people probably don’t know is that Max Miedinger was not a type designer. Miedinger st