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Boldly Facing The Future

Thu Dec 4, 2014, 2:00 PM
2 by marioluevanos

Artist Credit DanielaUhlig


Many of you have been in this community for a long time, but whether you’ve just joined or you’ve been a member since day one, this is your first impression of the new DeviantArt.

Change is not something that we take lightly, because it affects our collective identity. It was important for us to define who we are and what we’re made of at our core before we changed anything. We all have our own understanding of what that means, but the process of getting that core story down on paper took almost a year.

The result is “Bleed and Breed Art.” This is our center of gravity and our reason for getting out of bed in the morning.

It is the guide and the justification for everything, including our business partnerships, the development of the new app and the design of our new identity. Anything and everything we create is in service of our innate calling to Bleed and Breed Art.

This is who we are at our essence. When I say “we,” I mean you, too. We are not a company or a brand or a website—we are a community united in our love and support of art and artists. Our new look is not designed to compete or keep up with other companies, brands or websites—it’s designed to tell our story and showcase our art and artists in the best possible way. We are DeviantArt.

— Angelo (spyed), CEO

We are where art starts, but that is only the beginning. We are a community for the creative in everyone to develop and heighten their personal sense of taste, but that’s not where it ends. We are the movement for the liberation of creative expression.

We believe that art is for everyone, and we’re creating the cultural context for how it is created, discovered and shared.

Artists love us because we are an inclusive and supportive community. We help them find their identity through self-expression. We provide the tools, resources and exposure to enable them to become better, more successful artists. We inspire people to create art by feeding their creativity.

We provide endless entertainment and inspiration. This is where you see it first. This is where whatever you’re into, no matter how niche, is embraced and expressed by a dedicated community of likeminded creatives. This is where the global undercurrent of creativity feeds the future of popular culture.

There’s no other place like DeviantArt. We are an unapologetically addictive experience. Our world is a prolific orgy of originality where creatives enjoy freedom of artistic expression. We are the deviation of creativity that shatters the confines of expectation. We can’t help it—it runs through our veins and compels us to nurture it in others. This is DeviantArt.

Artist Credit

Artist CreditBenHeine

We are an unapologetically rebellious community of unconventional creatives. Never restricted by convention, we create the genres and sub genres that push the edge of the art world’s boundaries. We have a fearless confidence that comes with being the established alternative for millions of badass deviant artists. You will know us when you see us, because we’re like nothing you’ve ever seen.

Artist Creditaxcy

We’re an addictive force of creativity. Always fun, entertaining and effortlessly captivating, we’re a mesmerizing visual experience. If being the source of the digital art world’s most prolific creativity is cool, we’re destined to be iconic. There’s a reason why our vast community keeps growing: once you get a taste, you’re hooked for life.

Artist Creditwlop

We are open to the creative in everyone. Our community is a family of visual communicators born with an innate appreciation for art. It is in the blood running through our collective veins. We are more than a collaborative creative environment, we are a safe, trustworthy place for the intimate act of bonding over art from the heart.

Artist Creditigreeny

We develop ingenious ways for the world to create and discover art. Our energy and knowledge comes from years of facilitating the vibrant creativity of our community. We put every ounce of our intellectual curiosity into developing an evolving environment that stimulates and inspires our artists to push the limits of their talents.

Our new logo is symbolic of everything we believe. It is an audacious and inspired evolution of our original dA mark—literally turning the art world upside down. We love it because, like DA, people might not get it right away and, like all great art, it challenges perceptions and perspectives. Most importantly, it elevates DeviantArt and our artists.


Artist credit

Artist Credit axcy

You, the artist and the art enthusiast, are what truly define us, so you should have as much ownership over our identity as we do. Here you’ll find all of the elements of our new visual identity with high-level direction on how they should be used.

Artist Credit

The construction of our brand mark is a combination of our symbol and a completely customized wordmark, all of which use the angle of 62 degrees to cut the letter forms.

These are the five preferred lockups of our logo and wordmark.

There is no question that DeviantArt is green. Like art, it is in our blood. We considered every shade of green imaginable before deciding unanimously on the bold, vibrant “DeviantArt Green” you see now. Most importantly, we’ve defined a system for using it selectively rather than pervasively.

As well as DeviantArt Green, we’ve established a neutral color palette of greys chosen specifically for their qualities to showcase art. Now, DA is represented in DeviantArt Green and our art can represent itself in the best light.

Core Gray Scale


DA Green

UI Orange

Our typeface is called Calibre (not Calibri) by a type foundry called Klim. We use caps whenever possible and give it a custom treatment by cutting off the first and last letters of words and/or sentences with the diagonal angle of our logo.

Artist Credit

Another great thing about our symbol is that it can tessellate to form a beautiful pattern. It is particularly powerful because, when the symbol tessellates, it allows the two “A”s to become more clear.

Our identity is as much yours as it is ours, so we wanted you to have all of the pieces to bring it to life in your own ways. Download, share and create as you see fit.

If you haven’t met Fella, he’s our mascot, and he’s not going anywhere. Fella’s look has changed over the years, and those changes have always been made by the community. That’s not going to change. He is yours and yours alone. Here he is with the new logo.

Artist Creditjasinski

The new mobile app was a long time coming, and it is truly amazing. Art has never looked better on a mobile device. This is not a mobile version of our website—it’s a revolutionary new way to access the entire community, submit and browse art and experience DeviantArt on the go from your mobile device.

Artist Credit

Artist CreditAymen-Ouertani

Artist CreditDosshaus

Taking a deep dive into introspection required the guidance and perspective of a trusted partner. We chose to work with Moving Brands, who we consider to be the greatest independent creative company in the world. Check out their work for yourself at

Artist Credit

We spent months together, at one point even locking ourselves in repurposed warehouse space in downtown LA for an intensive 12 hour workshop. Every voice was heard. Everything was put on the table. We were exposed—stripped back to our essence and forced to reconcile our past with our future.

Tough questions were asked and answered. What does it mean to be a deviant? What is the nature of art and of artists? What are the universal truths about DA? Who are we, really?

Design sensibilities were explored exhaustively. Colors, textures, patterns and typefaces were examined and discussed extensively.

Moving Brands are pros, and their guidance was invaluable in filtering through the myriad of insights, impressions and opinions to find the common threads. It’s how we got to “Bleed and Breed Art,” which informed everything else from logo and color choices to the layout of the website and the functionality of our amazing new app.

Bleed and Breed Art is more than a tagline. We’re using it to guide all of our decisions. In other words, before we add a feature or design an app or make a business partnership, the question, “will this Bleed and Breed Art?” is the first thing we ask of ourselves. If the answer is anything but an emphatic “yes,” we go back to the drawing board.

In many ways, “Bleed and Breed Art” is the most important piece that came out of this journey. It has always been true and will always be true.

There will be more changes and new additions in the future as we continue to grow. Some may have obvious benefits, while the reasoning behind others may not be so immediately apparent. Whatever the case may be, know that the motivation behind everything we do will always be to Bleed and Breed Art—for our 32 million registered members, for the new artists and art lovers of the future, and for the world.

Welcome. Many of you have been in this community for a long time, but whether you’ve just joined or you’ve been a member since day one, this is your first impression of the new DeviantArt.
Add a Comment:
lutsly Featured By Owner Jul 8, 2019  New Deviant Student Digital Artist
I've seen it! DeviantArt  

That is so awesome, omg, thank you! I am a dummy! 
TheVivitarWearer Featured By Owner Jul 8, 2019  Hobbyist Digital Artist
I've seen it! DeviantArt 
Dejikoi Featured By Owner Jul 4, 2019  Hobbyist Digital Artist
I've seen it! DeviantArt 
vlad4th Featured By Owner Jun 30, 2019  Hobbyist Artist
Where did DeviantArt get it's name from? This has always been a point of curiosity for me. I used to associate it with for example sexual deviant art or something like that but it seems to not be the case.
Tourtechat Featured By Owner Jun 27, 2019  Student Digital Artist
:deviantart: I've seen it!
LanaCupcake Featured By Owner Jun 24, 2019  Student Digital Artist
i've seen It !
CreeperArt1980 Featured By Owner Jun 7, 2019  Professional General Artist
i've seen It !
Mariamagic59 Featured By Owner Edited Jun 3, 2019  Hobbyist Digital Artist
I've seen it! DeviantArt 
Exetiorplz Featured By Owner Jul 2, 2019  New Deviant
I've seen it! DeviantArt (Sorry For That Copy.)
ryon-art Featured By Owner May 18, 2019  Hobbyist General Artist
I've seen it! DeviantArt 
Kellsyy Featured By Owner May 9, 2019  Hobbyist General Artist
I've seen it! DeviantArt
GamingGoru Featured By Owner May 7, 2019  Student Digital Artist
I've seen it! DeviantArt
ddemkoo Featured By Owner May 4, 2019  Hobbyist General Artist
I've seen it! DeviantArt
ROBLOXO2017 Featured By Owner Apr 8, 2019  Hobbyist General Artist
I've seen it! DeviantArt 

Plus! I really appreciate DeviantArt! i'd hightly recommend it to all of those artist's out there!
fearacid Featured By Owner Mar 6, 2019  Hobbyist
I've seen it! DeviantArt
ThisIsMe333 Featured By Owner Mar 2, 2019  Hobbyist General Artist
I've seen it! DeviantArt 
xxri Featured By Owner Feb 21, 2019  Hobbyist General Artist
we've all seen it
Katja-80 Featured By Owner Feb 7, 2019  Hobbyist General Artist
I've seen it! :deviantart:
GraphFutur Featured By Owner Feb 5, 2019  Professional General Artist
I've seen it! DeviantArt
ILovePuppy2603 Featured By Owner Jan 25, 2019  Hobbyist Artist
I've seen it! DeviantArt
RammsteinManson Featured By Owner Jan 21, 2019  Student Artist
I adore Deviantart! <3
syrondanieljoson Featured By Owner Jan 19, 2019  Student Digital Artist
I've seen it! DeviantArt
Nickster19 Featured By Owner Dec 4, 2018  Hobbyist General Artist
4 years since this logo's been introduced...
monterrang Featured By Owner Oct 21, 2018  Hobbyist General Artist
I've seen it! DeviantArt
AngryBirds11 Featured By Owner Oct 10, 2018
Pavel-Falcarder Featured By Owner Sep 27, 2018  Hobbyist Digital Artist
I've seen it! DeviantArt

KelimelerYeterli Featured By Owner Sep 22, 2018  Hobbyist Digital Artist
MaelstromArt Featured By Owner Sep 16, 2018  Hobbyist Digital Artist
Jarrod44 Featured By Owner Aug 30, 2018  Professional Digital Artist
I'm a proud 13 year deviant. Thank you for this, I really enjoyed the read and visual presentation of the branding. deviantART 
DeviantArt, give me the ability to spend again!!😠😠
Stop me all you want, I will spend again as long as I have my friends with me, you hear me!!!

You'll never beat me or your friends, just you try it!!😠😠

Angela, I'm spending again YOU MONSTER!!😠😠😠😠😠 *beast roar*
louisepr Featured By Owner Aug 14, 2018
Wow! I cant wait to see the changes! SO proud to be a member!
Nickster19 Featured By Owner Sep 11, 2018  Hobbyist General Artist
This was almost 4 years ago.
Tyrannoraptorrex123 Featured By Owner Aug 9, 2018  Professional Filmographer
I've seen it! DeviantArt
Umiav Featured By Owner Aug 4, 2018  Student Digital Artist
i’ve seen it! DeviantArt 
SelflessDevotions Featured By Owner Aug 2, 2018   Digital Artist
I've seen it! :deviantart:
Tosia74 Featured By Owner Jul 22, 2018  Hobbyist General Artist
I've seen it! DeviantArt 
LiquidGTX Featured By Owner Jul 21, 2018  Hobbyist Interface Designer
I've seen it DeviantArt
1995schmallaby0718 Featured By Owner Jul 17, 2018  Hobbyist Artist
I've seen it :deviantart:
M-Curiosity Featured By Owner Jul 17, 2018  Hobbyist General Artist
I've seen it DeviantArt 
JessiTheWolf Featured By Owner Jul 16, 2018
i've seen it DeviantArt
LittleMimikyu Featured By Owner Jul 8, 2018  Hobbyist
I've seen it!  DeviantArt
schwartzmagiel Featured By Owner Jul 7, 2018
I've seen it ! DeviantArt
FreeDarkMind Featured By Owner Jun 30, 2018  Hobbyist General Artist
DeviantArt Many Black Hearts 
santirevecolepe Featured By Owner Jun 27, 2018  Professional General Artist
I've seen it! DeviantArt
Yuuikiko Featured By Owner Jun 24, 2018  Professional Digital Artist
i've seen it. DeviantArt 
Nickster19 Featured By Owner Jun 16, 2018  Hobbyist General Artist
I've seen it! DeviantArt 
syronjoson Featured By Owner Jun 7, 2018  Student Digital Artist
I've seen it! DeviantArt 
Add a Comment:

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Submitted on
December 4, 2014
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