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Acacia Fine Fabrics Branding

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Description

Rationale:

This ad highlights the aesthetic value of Acacia’s fine fabrics.
By highlighting the fabrics as THE fabrics for the stylish and sophisticated, this will immediately attract the attention of Acacia’s target audience. Here, ‘sophisticated’ also relates to the sophisticated technology behind the fire-retardant properties of the fabrics - and is portrayed in a subtle manner.
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