Deviation Actions

ShamliRotem's avatar

Green space - logo

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4 Comments
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part of branding campaign design.

the objective was to invent an organization or Voluntary association and brand it.

i chose to invent a nature organization which protect and nurture nature in the city.

the concept of branding was to show the little life that is found "under our noses" in the city. so i chose to use macro photography. all the shots are mine and was done in the city.

the project include about 10 items : logo, branding book, and other graphic items.
Image details
Image size
280x342px 30.74 KB
Make
NIKON CORPORATION
Model
NIKON D90
Shutter Speed
10/600 second
Aperture
F/4.5
Focal Length
26 mm
ISO Speed
400
Date Taken
Jun 27, 2011, 9:29:17 PM
Published:
© 2011 - 2021 ShamliRotem
Comments4
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MartinSilvertant's avatar
I'm not certain if the concept of the logo really comes through but I admire the design from an aesthetic perspective.
ShamliRotem's avatar
the concept of the logo is to show the harmony of nature and the city.

the other concept is a development of this concept, which meant for the next steps of the design and images. and you can see the photography and graphic design in the other images, like this:

[link]

thank you for your warm words !
MartinSilvertant's avatar
Yeah I understand how the concept should be interpreted though I can't help but make a more negative interpretation as well. It almost looks like the city is being protected by nature which is very contradictory. That's why I said I wasn't sure if the concept would really come through.
ShamliRotem's avatar
mmmm... i can see your point, interesting... I've never saw it like that.

the meaning of the top of the tree is to refer also to a clean air.

but i understand your point.

thanks !