It may seem that way to you as you designed it around what you use. Others, like myself are having to amend what you've created to work for them. That means changing everything, and you really can't begin to get started in 5 minutes.
I was attempting to use it as a home screen for a home theater. Rearranging is indeed simple but that's about the only thing that is unfortunately. The shortcuts for websites like Pandora, YouTube, etc. need site logos created by the user in order for them to blend well. By themselves, each of those takes more than 5 minutes. Figuring out the config files appears simple on the surface, but some of them I swear just don't work. I configure one link and it works perfect. "Great, this will be simple", I think. But the other links just won't work. I've gone back doubling and triple and quadruple checked everything to make sure I'm doing it the same way as the first. I've tried what seems like dozens of possibilities, but again, no dice. Want to link to apps like iTunes, Firefox, Newsleecher, etc? Again, I have to create the logos. After doing so, i can't get some of the icons to appear in the boxes, though they have been done exactly the same as other that work.
The custom dating does not appear to work either. The config file required editing for the various web suffixes out there such .net/.org/.edu...
Again, this is a great looking app and I'd love to use it, but it just has too many 'kinks' for me.