The Ad that Never Was. A local restaurant owner has commissioned a series of fun ads based around the theme "Just like home, except...".
This was going to be the first of the series, but is being sidelined because we're afraid of offending flood victims.
It's raining cats, dogs, elephants, and big blue whales here. Supermarket shelves are emptying, I've gone 2 weeks without running water except the flooded basement, and electrics go on and off several times a week. Mudslides are whacking out local roads and buildings.
Getting back to the ad... We salvaged the main character and the theme. Variations on this ad, without the flood reference, are popping up here and there.
How we arrived at this cartoony "Just like home but..." theme has been SUCH an unpredictable ride... like throwing a firecracker into a pinball machine. A month ago we were looking at ads so similar to Subway sandwiches' ads, it made me wince. Then it was going to be a serious portrait of the owner... and I did a cartoony quick version on scrap paper to get the pose right...and the owner liked the cartoony version better... It's been a bumpercar ride.
You can see how the campaign's going at facebook.com/sandwichshoppe