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In the dynamic digital world, businesses are constantly looking for innovative ways to increase their online visibility and drive targeted traffic to their websites. Search Engine Marketing (SEM) is one such powerful strategy that enables businesses to connect with their audience while improving brand awareness and sales. For those seeking to master SEM, the guidance of a digital marketing expert in Malappuram can make all the difference. Let’s delve into what search engine marketing is, how it works, and why it’s an essential component of your digital marketing strategy. What is Search Engine Marketing? Search Engine Marketing is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs). It typically involves paid advertising, where businesses bid on keywords relevant to their industry to display ads to users actively searching for similar products or services. SEM encompasses various tactics, including: Pay-Per-Click (PPC)