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• WHY: Why put so much effort into making “the bad guy”? The clear and obvious answer is that any and every character in your story who is well done would have a great impact on your story and also intrigue your readers. If they know you love your hero and put a lot of work into him, and didn’t really care about your villain because he was just going to lose anyway…what’s the point of even having a villain at all? Make your villains worth the attention, almost as much as the main group. Readers can love great villains just as much as great heroes. Keep it interesting. • WHAT MAKES AN ANTAGONIST: Befo