i really do. i mean ok i love heroes and the good guys that save the world every day etc. but have you noticed that villains usually have more interesting character and bio? most of the times i empathize bad guys in novels and movies and especially cartoons. just face it - villains are cool.
Notice if the stereotypical hero(ine) does something horrible and selfish, he/she gets rewarded without having to look back on his/her actions and mistakes. But when the villain(ess) does the same thing, he/she gets punished. I don't get it.
And another thing, notice how most villains don't have love interests? I try writing stuff when the villain and villainess hook up and be together. Who says you have to be pure and wholesome to be in a romantic relationship?