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rotaneco logotype test 9

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By rotane   |   
© 2017 - 2020 rotane
More 'rotane' logos. This time a straightforward geometric sans as the centrepiece on a poppy background. Yep, it's very trendy. The typeface is a slightly modified Regular Black by A2-Type.

logo work: Illustrator CS4
presentation: Photoshop CS6
Image size
1552x822px 131.02 KB
Adobe Photoshop CS6 (Windows)
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electricjonny's avatar
electricjonnyHobbyist Photographer
I've seen a lot of these gradient backgrounds on FB, with lettering that DOES NOT stand out and is hard to read.  Yours is at least readable.  And I kind of like the not-quite uniform gradient.  It seems slightly  wider at the top and the colors shift slightly from the top down.

What caused this trend?  It seems rather bad, to me.
rotane's avatar
rotaneProfessional Interface Designer
Yeah, the default linear gradients are usually the worst, especially when they utilise more than 2 colour steps (the kinds you can easily make with CSS, incidentally). The one i made is a 4-way gradient (no idea if this is the actual term, by the way), where 4 different colours each sit in a corner and blend towards the centre. It gives a mich nicer texture, IMHO.

In this case, i believe it was Apple around the time they introduced iOS 7 and with it their approach to flat design. Or maybe it was their iTunes icon that preceeded that by a few months, but my memory is fuzzy on that. From then on – as it usually goes – people see it and copy it and start using it everywhere. This time, the crown arguably went to Instagram, when they introduced a new identity about a year ago. But as with every trend, you either love it or hate it ;)