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athleets logotype
By Raven30412   |   Watch
87 26 9K (2 Today)
Published: March 21, 2010
© 2010 - 2019 Raven30412
logotype and logo done for Athleets, new pro PC gaming team.

developement of this type took quite a long time and came up from several ideas and dead ends, too. the main idea was a spring - inspired font, type that would express the latent energy held in a compact, solid whole, waiting to be released. another thing was the motto: evolution of competition (which can be but doesn't have to be part of the logotype), which lead into the DNA double helix / double stripe, as well used on the type. It should create a feeling of computer wires, too. last but not least thing is the principle of two lines which - together and only together - make the type readable. This referes to the fact it's all about team: two or more subjects needs to collaborate closely in order to achieve what they want.

Depicted color scheme isn't the one in actual use since they were left up to client's decision.

fullview please.

[link] -> here's the pdf with basic definitions, you can see all the defined logo versions here, plus two t-shirt designs.
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1824x699px 239.7 KB
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Comments (26)
InspireMultimind's avatar
great....
may i ask that font? :D
Reply  ·  
Raven30412's avatar
thanks. None, it's drawn/constructed from scratch.
Reply  ·  
coreper's avatar
wow, amazing font!
Reply  ·  
wilsoninc's avatar
wilsoninc|Professional Interface Designer
:iconbravoplz:
Reply  ·  
poFETT's avatar
Nice work!
Reply  ·  
woweek's avatar
Really dope typography! Dig T-shirt's lable @ athleets.pdf btw :D
Reply  ·  
Raven30412's avatar
thanks mate :)
Reply  ·  
machine56's avatar
machine56|Professional Digital Artist
your skills never fail to amaze me!! auto faved!
Reply  ·  
Raven30412's avatar
thanks a lot mate!
Reply  ·  
schakalwal's avatar
schakalwal|Professional Digital Artist
i second that.

liked it from the first time you showed it to me. dope!
Reply  ·  
Raven30412's avatar
cheers mate :)
Reply  ·  
Ikaruga's avatar
Amazing as usual <3
Reply  ·  
Raven30412's avatar
cheers ika, glad you like it :)
Reply  ·  
keywee's avatar
keywee|Hobbyist Artist
Interesting text, though the trade off is readability. I find it hard to read. Still a big fan of ur mad design skills though.
Reply  ·  
Raven30412's avatar
thanks... yes, the readability is a trade off. however, this isn't the actual main logo, I made this "full text" version rather as secondary graphic, I actually didn't even try to make it very readable since it should work rather as piece of art. [link] -> here are all the defined logo versions, while the athleets type only are the main ones.
Reply  ·  
keywee's avatar
keywee|Hobbyist Artist
oh i see, gotcha ;-)
Reply  ·  
athleets's avatar
Hi Jan,

you did a great job and we're very happy with the result. You're a great artist!
We loved to work with you and looking back to a great experience. You always knew what we wanted and gave us a great service.

Thanks for everything,

Dennis, Benny and the whole athleets team.

----

@all gaming people out there, write us if you like to work with us (german or english speaking). We're looking for both organizational talents and outstanding teams / competitioners. If you want to apply just send us an E-Mail to kontakt@athleets.eu!
Reply  ·  
Raven30412's avatar
it was pleasure to work for you, and I'm glad you're happy with the result!
Reply  ·  
mD-06's avatar
mD-06|Professional Interface Designer
amazing work dude =)
Reply  ·  
Raven30412's avatar
thanks mate :)
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inphact's avatar
amazing !
Reply  ·  
no-preview's avatar
no-preview|Professional General Artist
Outstanding work ...:thumbsup:
Reply  ·  
Raven30412's avatar
glad you like it, thanks :)
Reply  ·  
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