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deviantID

qwertyDesign
Mike
Artist | Professional | Digital Art
United Kingdom
I run Apogii from Huddersfield West Yorkshire.
Apogii is a creative studio with expertise in image making and visual identities. The works evoke a sense of wonder and capture the imagination.

We love creating, going on a journey with our clients. Generating conceptual artwork and illustrations with them gives voice to unique ideas.  

Our visual identities express the beauty at the core of businesses we work with. We combine inventiveness with a client's ideas for their business. This allows us to conceive the visual identity that manifests their dreams. 
Interests

Activity


As of September 28th 2015 Apogii is the new brand for our creative agency, specialising in image-making and visual identities.

 

apogii-launchpad

 

Our journey to the launch-pad 

We started four years ago operating under the name Mike Designs. We have loved doing the creative works this enabled us. But we increasingly found that we needed to better represent our clients and what we were about. Talking with our peers, friends, business contacts and clients to see what they had to tell us. They revealed a disconnect between our ethos of excellence, the highest visual standards and with our name and brand. Asking the question: “should we change our name?” met with a resounding “yes”.

 

Why the name

The name apogii is derived from the word apogee which is a term used in astronomy to describe the point in the orbit of a celestial body, such as the moon or a satellite at which it is farthest from the earth. The term helpfully draws together ideas that came out of our envisioning process. An idea included from the process is pinnacle or highest point of creativity. This is the idea that we are always pushing upwards for that hidden gem in the creative process.

 

Misspelling

The observant will notice that our name “Apogii” is not the same as the spelling of the scientific word “apogee”. The word Apogii is of course that little more unique, an important factor when considering a brand name. More than that, the word lends itself visually to the idea of separate bodies being brought together. This coalescing represents a number of factors being held in delicate balance, like in the celestial ballet that is orbital mechanics. These factors are held in tension and comprise of Art, Practicality, Observation, Imagination and Illumination.

 

Naming with purpose

Our reason for existence is to show beauty and creativity in action.

In generosity: To serve well, aiming at what a client needs, desires and understands. To give something unique to them.

In leadership: To lead the client through as smooth as process as possible, with good plans and communication.

In application: To combine inventiveness with a client’s ideas allowing us to conceive images and identities that manifest their dreams.

  • Listening to: Epic soundtracks, Synthwave
  • Reading: Sci - Fi / Bible/ Business guides
  • Watching: Anything inspiring
  • Eating: Pizza, whenever I can
  • Drinking: More cups of t

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Comments


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:iconhoraciosi:
horaciosi Featured By Owner Nov 2, 2017  Student Digital Artist
Reply
:iconpendragon-arts:
Pendragon-Arts Featured By Owner Nov 2, 2017  Professional Digital Artist
Happy Birthday By Kmygraphic D71qf7v By Steel Refl by Pendragon-Arts   Happy Happy Happy Birthday!!!!!!!!!!! :heart: :hug: Happyb By Kmygraphic-d6ra05g by Pendragon-Arts
Reply
:iconkelligrafie:
kelligrafie Featured By Owner Oct 15, 2013  Hobbyist General Artist
Thank you for the watch xxx
Reply
:iconqwertydesign:
qwertyDesign Featured By Owner Oct 15, 2013  Professional Digital Artist
No probs! I saw you on twitter this morning.
I live in Huddersfield too. I'm !Mike_Designs_ on twitter, btw.
Reply
:iconkelligrafie:
kelligrafie Featured By Owner Oct 16, 2013  Hobbyist General Artist
Oh yes the alarm thing! :) It went on forever (_)
Reply
:iconflaketom:
flaketom Featured By Owner Apr 15, 2013
And thanks for the watch! Really appreciated!
Reply
:iconkrassnoludek:
krassnoludek Featured By Owner Feb 16, 2013
Thanks for your comments + watch!
Reply
:iconqwertydesign:
qwertyDesign Featured By Owner Feb 16, 2013  Professional Digital Artist
No Prob, I like your stuff!
Reply
:iconyoblicnep:
Yoblicnep Featured By Owner Dec 4, 2012  Professional Artist
Thanks for the watch. I really appreciate it.
Reply
:iconqwertydesign:
qwertyDesign Featured By Owner Dec 18, 2012  Professional Digital Artist
No prob. I like your stuff.
Reply
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