Shop Forum More Submit  Join Login

Marketing Your dA Prints

Wed Sep 22, 2010, 9:39 AM by MidnightExigent:iconmidnightexigent:
Oh marketing... it's every serious artist's permanent headache. What to sell, how to sell it, who to sell it to, how much to sell it for. While we can't give you the one perfect formula for that, here are quite a few tips on how to market your prints on deviantART and beyond.  

Put your best art forward
You may think you want to offer everything you can for sale and that is understandable. However, think again. It's likely that not all works you offer for sale are ones that an art buyer might actually want to buy. Just like a potential buyer has to make a choice of what to buy, a seller is better off specifically selecting what to offer for sale and what not. While the saying "Quality over Quantity" is not a sure way to a sale, it's definitely a good strategy to get there.  
It's better to offer only your fewer very best works for sale rather than all of your works.

Think like a customer
Put yourself in the shoes of someone contemplating buying your art. Picture your prints on somebody's wall.  
Beware of watermarks, signatures, website URLs or weird borders on your images that can kill a potential sale. While they are OK to be present on your art reproductions for marketing purposes, barely anybody appreciates to have their art enjoyment experience tainted by the presence of such elements.  
Make sure to have at least one medium and one large size available, as it's very disappointing as a customer to discover an awesome print product and then find it's only available a wallet sized photo print. That doesn't mean that small size products don't sell. They do. But you're not going to make a substantial amount of profit from such. Also, by not offering smaller sizes at all, you may just make the customer go for a large print.

Let's check out some prints that give you the full enjoyment of the artwork:

:shop12904726: :shop13159319: :shop10628935: :shop19975461:

Your deviantART profile and store are where interested potential buyers will most likely view your work online. Put yourself and your art in the best light. Create an intriguing context around you and your art by writing about yourself and your individual creations. This is to help your potential buyer to establish a meaningful connection to your art and the artist behind it. Provide thoughtful descriptions for your deviations and prints respectively. Tell about yourself and your art in an artist biography.
Let people know how they can get in contact with you. Also, don't forget to tag your deviations and prints with with as many relevant keywords as possible. Gotta make sure you can be found, and by the right people at that.

Make full use of what your profile page and store have to offer you with their various modules, especially the print related ones!

Let's take a look at some example stores from deviantART members and staff:

:bulletblack: Loish - A prime example! Notice the unique, heavily customized modules. Welcome, info, contact, just sold. Very smart.

:bulletblack: Chix0r - Notice the unique custom modules

:bulletblack: Mynti - Notice the wealth of information about the artist as well as the strategically placed 'I just sold...' module.

:bulletblack: EWM - Worth noting: The artist is listing her tools of the trade, effectively giving insight and a look behind the end product.

:bulletblack: Spinegrinder - More module ideas!

Got F.A.P.?
Customers who are serious about buying art buy Fine Art Prints because they're the highest quality product we have available. If you have high quality work, particularly work that is already selling as photo prints or other products, you should absolutely have it available as Fine Art Prints, our flagship products. Coupled with our gorgeous artblock frames, they make a far superior product.
Artists earn on average several times as much on the sale of a Fine Art Print as they do on Photo Prints, if you're only offering your work as Photo Prints you and your potential customers are missing out.

Calendars are one of our biggest selling products through the winter holidays to first few months of the year. If you don't have a calendar available, you are missing out. What makes calendars so unique is that they can be found in almost every household; at least one! Look at our calendars as a collection of up to 14 highly affordable art prints that can be „normal“ high quality art prints for a long time beyond the particular calendar year. An art calendar is up to 14 framed art prints in the making, if you will.

The deviantART package
This is where we, the deviantART staff, come in. I'm sure you already know that we take care of your and your customers' deviantART selling and buying experience.
From the front to the back, start to finish, from hosting your images to the final destination of your products in the buyer's home, not to mention our customer service staff that will be there for you as well as potential and of course actual buyers, every step of the way. We got you covered.
You can rest assured of that. Your customers can rest assured of that. You can tell them that.

Here are some great product shots, taken by satisfied devious art buyers:

LillianAva Loves her Ilona by Doubtful-Della Fineart print by spyroteknik Rekit's Fine Art Prints by rekit FAPalicious by Photosbykev Calendar Print by Doubtful-Della

Online promotion
From telling your friends and family about your prints via e-mail or instant messaging to posting a journal or group blog to let your watchers know, to using social websites, there are uncountable opportunities to promote your art prints online. Don't be shy!  

:bulletblack: Profile and Store: As described further above, make full use of your customizable profile and store pages – the landing pages, so to say.

:bulletblack: Groups: Our Groups platform is perfect for promoting your artwork. If you submit your art to suitable groups, they are likely to be seen by group members and watchers who might consider buying it!

:bulletblack: AdCast: Given, using our AdCast service will cost you money, but what you're getting is sitewide ads and clicks for cheaper than non-deviants. You can have ads linking directly to your own prints store or even an individual product page!

:bulletblack: Promotions/Discounts/Sales: Deals to get something for less are always a great incentive for potential art buyers. Make use of them. If you know that we are or will be running such campaign, incorporate that into your own marketing.

:bulletblack: Social networks: Twitter, Facebook, Myspace. These are all great ways to get your work out to your friends and family and whoever is interested in you. It's easy to post and share a link directly to your prints shop or print product pages this way (…) and we have sharing tools that let you share your work on other sites with just a few clicks.Take it a notch higher and make a Facebook fan page for yourself that focuses specifically on your art for sale.

:bulletblack: Email friends and family: It's hard to believe, but not everyone is on social networks. Reach out and email someone, letting them know about the limited time free shipping is a great time to do so.

Offline promotion
Take it offline. Just because this is all taking place online does not mean it's gotta stay there. Take it to the real world. Get and exhibit your own products where ever you can. Your home, at school, to family and friends, maybe at a little coffee shop or even an art gallery.
Heck, attend or even organize a deviantMEET to take the deviantART experience to the physcial world!
Every art related venue and event can be a great opportunity for you to showcase and hopefully sell your works.

Speaking of getting physical, showing off the actual art product to potential buyers can be the key to make a sale. You could even use your products themselves as specially designed promotional material. For example, make postcards or fridge magnets that have your art as well as relevant infortmation (contact info, websites, pricing etc.) and give them away or leave them at relevant locations like mentioned above.
This is exactly why our premium members can buy their own products at the base price.

Now you!
What do you think of these tips? Will you make use of them? Did we leave something out?
If you've got your own experiences with print marketing, good or bad, we would love to read about them!

Visit Prints Shop
Add a Comment:
MuchaKlimt Featured By Owner Sep 26, 2018  Student General Artist

I'm an art student inspired by varying modes of surrealism, abstractionism as well as expressionism. I like to draw with organic form that all comes together as opposed to linear rigidity. I think it encapsulates life that way. I'm not really expecting any exposure or sales for my art as it may have very niche appeal but nonetheless, it would be serendipitous to at least try on a site like this.


If my art gains any exposure on this site, I'll gradually add more to this site from my vast collection of digital and traditional works.

CarlaBabygirl Featured By Owner Edited May 15, 2018  Hobbyist Traditional Artist

I don't understand how to sell on Deviant Art!  I submit my images for print and I don't see anything in the print shop. Where do I get the URL from to let my social network to shop from?  And, as someone asked before, does Deviant Art handle all of the packaging, framing and shipping for you?
Plasmorph Featured By Owner Dec 8, 2017  Hobbyist Digital Artist
There seems to be a lot of unanswered questions here. Who makes the actual print; me or deviant art? Who ships the print? What percentage does deviant art take?
Dr-Pen Featured By Owner Jan 4, 2017  Hobbyist Digital Artist
How do I use Adcast?
Ebethras Featured By Owner Sep 15, 2016  Hobbyist General Artist
Could have used that they weren't all senior members, but oh well.
LavenderFlufff Featured By Owner Sep 10, 2016  Hobbyist Traditional Artist
Is there a minimum age that people need to be to sell?
Olyy-Strange Featured By Owner Edited Jul 11, 2016  Professional General Artist
Bonsoir, hy !

Quelqu'un peut m'expliquer comment faire pour toucher l'argent gagné lors de vente DevaintArt ? Je ne trouve aucun bouton où autre...
It doesn't clearly tell you HOW you get paid... Where and how please ? (My English is not real good, in French please)
Comment associer Paypal ?

Merci, thanks
arbiter7734 Featured By Owner Edited Jun 30, 2016  Hobbyist General Artist
if I put a deviation up as a print do I have to pay for it to be packaged and shipped to the buyer or does deviantart handle that? 
in other words: do I keep the original piece?
RedFire11 Featured By Owner May 26, 2016  Student Traditional Artist
How do I associate my PayPal account? Cause I am having difficults to find out how
archangel1580 Featured By Owner Apr 11, 2016  Hobbyist Digital Artist
Have a question. When you set a print for sale do you have to do anything after it sells, like buying framing and shipping materials like if selling from amazon or ebay? Or does deviant art do this and they get a commission for taking care of that?
Lyle127A Featured By Owner Dec 14, 2015  Hobbyist General Artist
I'm confuse. I thought when I'm set my art to enabling print, I had earning some money from it. But I don't see any incoming message about what I'm earning from selling my art. So what did I miss?
suckerPunch5670 Featured By Owner Nov 6, 2015  Student General Artist
Hey, can anyone please tell me if i have to pay for something, it seems too easy to just put my art for sale without doing or paying for anything..?
I red the terms of service and everything i found but still, i'm so confused and i don't understand 
debb420 Featured By Owner Feb 19, 2016  Hobbyist General Artist
no .you will make money when you sell your art it is based on commission from what I understand.I hope this helped .
CourtneysConcepts Featured By Owner Aug 4, 2015  Student Traditional Artist
Is there a way to have a print of your deviation where it is a separate file from your main deviation?

I have my name at the bottom, so that way if my work gets reposted, than they can always find me, even if someone has removed the URL or whatever. But it is hideous looking on the prints. I would like to upload a separate file just for the prints, so that way they can be clean, but my deviation will still be able to hold my logo.
rednowdik Featured By Owner Jul 20, 2015  Hobbyist Digital Artist
NOw how do you get people to look at your page without money.

Some artist are broke as hell.
Dgastin Featured By Owner Sep 18, 2015  Hobbyist Digital Artist
I know that tune.... All too well
joselyn565 Featured By Owner May 2, 2015   Artist
Sorry, but i don't want to offend anyone, but is this safe? cause I know a few websites who have back-stabbed and stolen art from people. I was just wondering. I'm very new to this too.
maeweave Featured By Owner Apr 30, 2015  Hobbyist Traditional Artist
Thank you so much for posting this article. It really helped me and covered a lot of my questions. Thanks again1
HannahsDefense Featured By Owner Apr 28, 2015  Hobbyist Traditional Artist
This was a great article/journal. Thank you for posting it, I learned a few things I never thought about with how to self-promote in real life.
Thanks again!
hatumart Featured By Owner Edited Mar 29, 2015  Hobbyist Artist
¿Si la USO la Marca de Agua de DevianART, ESO podria danar la venta? o ¿DevianART quita la marca de agua de Acuerdo a las intenciones del comprador?
mi correo es gracias por la atención prestada. 
FixatedPhotographer Featured By Owner Mar 15, 2015
How do you get the money when people buy your artwork?
Etwas-Schlau Featured By Owner Mar 16, 2015  Hobbyist General Artist
Nevermind, I found out. Your earnings are recorded in your profile. From there, you can withdraw your earnings into a Paypal account, a check, or DA points.
Poltergeist-Life Featured By Owner Nov 13, 2015  Hobbyist General Artist
Thanks for this! I recently added a print for the first time but it doesn't clearly tell you HOW you get paid. At least not that I saw :P
Etwas-Schlau Featured By Owner Nov 13, 2015  Hobbyist General Artist
You're very welcome. :)
FixatedPhotographer Featured By Owner Mar 17, 2015
Oh, thank you!
Etwas-Schlau Featured By Owner Mar 17, 2015  Hobbyist General Artist
You're very welcome. :)
Etwas-Schlau Featured By Owner Mar 16, 2015  Hobbyist General Artist
I was wondering that as well. :hmm:
M-a-f-u-y-u Featured By Owner Mar 2, 2015  Hobbyist
Thanks for the advice :happybounce:!!
Jaz-Do Featured By Owner Feb 28, 2015  Professional Traditional Artist
I am pretty new 3 days old now but am wondering is there a way to view the prints and other products that others have sold on DA? 
HannahsDefense Featured By Owner Apr 28, 2015  Hobbyist Traditional Artist
Has anyone replied yet and told you about the Shop?
Jaz-Do Featured By Owner Apr 29, 2015  Professional Traditional Artist not exactly but thanks.
HannahsDefense Featured By Owner Apr 29, 2015  Hobbyist Traditional Artist
Sorry about that.
You're welcome!
joshuajamestimothy Featured By Owner Mar 5, 2015  Hobbyist Traditional Artist
yeah, me too.
Jaz-Do Featured By Owner Mar 6, 2015  Professional Traditional Artist
joshuajamestimothy..I asked this question in the forum but it was closed and is not appropriate protocol for DA forum since it may spread false information and to my understanding you need to go to the help desk or FAQs area for information on this matter.
joshuajamestimothy Featured By Owner Mar 6, 2015  Hobbyist Traditional Artist
yeah, you're totally right!
I was looking around the help desk. so many info from that.
Jaz-Do Featured By Owner Mar 6, 2015  Professional Traditional Artist
I would say create a ticket through the help desk would be the best way. 
joshuajamestimothy Featured By Owner Mar 6, 2015  Hobbyist Traditional Artist
*Two Thumbs Up
Notebook0601 Featured By Owner Feb 25, 2015  Hobbyist Traditional Artist
I have a question, how do I get paid for selling prints?
Etwas-Schlau Featured By Owner Mar 16, 2015  Hobbyist General Artist
Your earnings are recorded in the shop. From there, you can withdraw your earnings into a Paypal account, a check, or DA points.
StacyFrett Featured By Owner Jan 25, 2015  Professional Photographer
Thanks :)
kenkchow Featured By Owner Jan 8, 2015  Professional General Artist
Good tips
sofjadelly Featured By Owner Oct 2, 2014  Professional Digital Artist
I have a question how can I view more of my work? I only see one page and it's the page not even my father would buy.  Thanks in advance. 
Add a Comment:

:iconprintscommunity: More from printscommunity

Featured in Collections

Usefull thingys by EllenorMererid

Literature by HyperSonicFan29

Journal News Articles by Roxyielle

More from DeviantArt


Submitted on
September 22, 2010


33,606 (3 today)
116 (who?)