"Hey Uncle Reno! How can I update my print to match the deviation?"

This is a question that I get asked in the Help Desk quite a bit, minus the Uncle Reno part. I have previously touched on this with the article Prints 101: Editing your Prints but I would like to highlight this specific action here as it is an important thing to know, since I will otherwise reject your print for not resembling the deviation. I can neither confirm nor deny making any explosion sound effects while rejecting prints.

There are many reasons why an artist would need to update their Prints source file. For instance, to edit or remove a watermark mistakenly added, an updated version of the image, or even simply to upload a larger version of the image, as the deviation uploaded originally is too small to be added at a size that you want.

By default, the source file will always be the original image you have uploaded to deviantART, even if you update your deviation. This is because, when uploaded, the source file is tucked away in a nice safe place, just in case.


Before you edit the print, if necessary, edit the deviation and upload the corrected version. The deviation and print must match(minus any watermarks or signatures), so click the Edit button on the deviation page. On the Edit page, click the small pencil as shown in the image below to edit the deviation image, which will show in your public gallery.

Screen Shot 2014-06-10 at 3.25.27 PM by renonevada


These steps must be done for EVERY instance of the Adjust Image button, which is illustrated in Step 2. The tabs at the top of that screenshot also show each product that we offer. If any other products are enabled, you will need to change their source file, as well. For further explanation about this, scroll down to Step 6.

Step 1:

On the deviation page, click the Edit Print button.

Edit Print by renonevada

Step 2:

Click Adjust Image.
 Screen Shot 2014-06-10 at 12.47.04 PM by renonevada

Step 3:

Click Upload Larger Image.

 Screen Shot 2014-06-10 at 12.48.05 PM by renonevada

Step 4:

Click Add a File.

Screen Shot 2014-06-10 at 12.48.22 PM by renonevada

Step 5:

Upload and add the new file.

This doesn't need a screenshot, so I will give you a deviantART colored kitten instead.

dA Kitten by renonevada


Step 6:

Rinse and repeat!

This is the most important part to updating your Prints source files, as this must be done for every instance of the Adjust Image button. Every prints product has their own saved source file as each product has its own individual cropping.

In the instructions above, I would have updated only the 1.5:1 ratio for the Photo Prints product.

If I had another product, such as the Postcards product enabled, I would need to click that tab on the Prints Edit page, then go through Steps 2-5 again.

Screen Shot 2014-06-10 at 12.47.52 PM by renonevada

This repeat time is made a bit easier as the original source file will still be saved, as shown below, until you click the small X to remove it.

Screen Shot 2014-06-10 at 12.49.29 PM by renonevada

If you have originally added the print on submission with the Select Defaults checkbox enabled, the Photo Prints, Canvas and Fine Art Print tabs will all need to be updated.

That wraps it up for this Prints 101 article. I do hope you have found it useful. :)

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The Business of Art

Fri May 23, 2014, 3:21 PM by renonevada:iconrenonevada:
“Business Art is the step that comes after Art.” -Andy Warhol
These days, it takes more than artistic skill for creators to expertly market themselves to turn their talent into careers. Having both the creative expertise and business know-how are two full-time jobs. It’s the business side that artists struggle with – the advertising, marketing and selling of their hard work – that should, if done correctly, launch them towards greater recognition and financial success.

The “starving artist” trope exists for this reason, but in this day and age in which artists are more connected than ever before, we believe creators with talent and gumption finally have the resources to really master the business side and propel themselves to career security if not outright stardom.

Most successful artists have gotten to where they are because they understand that there is more to art than the stroke of a brush, a pencil scratch on paper, or a hand shaping clay. Art is more than a completed piece. In many ways, “completion” of a work of art is simply the first phase of that piece’s evolution. There is a whole entrepreneurial aspect of making a living as an artist, and these successful artists have learned that they must identify opportunities and seize them.

In this article, we will focus on ways you can begin transforming your artistic passion into a marketable brand.

Who are you?

Art is not only about the art, but it is also about the artist. Building connections between you and clients (i.e., your artistic persona and your clients’ perception of who you are and what you’re about) will infuse your art with an intimate personal quality that will continue to drive more of a client’s business your way.

Whether you are submitting your art solely to deviantART or you have your own website, one of the first major details is to create a page that explains who you are as an artist and as a person. This usually comes in the form of an "About the Artist" section.

There are a couple of things you should include, such as where you live, how you began your career, any big artistic moments such as places you have been published or awards you've won, plus a description of your artistic passion. Try to project a uniqueness about yourself to distinguish yourself from other artists of the same genre, as well as an inviting sense of humor.  Make yourself somehow memorable for potential clients’ future projects.

Your Portfolio

Every artist needs a portfolio, whether you are a sculptor, photographer, or comic book artist. Don't be afraid to carry one around with you and show people. You never know who may need your skills, so be prepared for impromptu displays of your wares on subway rides or in dentists’ waiting rooms.

Keep your portfolio small and current. Each prospective client may have their own set guidelines, but a good rule of thumb is to have no less than 5 and no more than 20 pieces to show. While your deviantART gallery is perfect for showcasing all of your art as a social tool, from sketches to final pieces, your portfolio should be designed to showcase your very best work. Get in and get out quickly to not only impress, but also leave them wanting more.

Start with an amazing piece for a good first impression. Always end with an equally amazing piece. If you are speaking one on one with a client, they will view your portfolio and may leave the final image open as the two of you speak more. An impressive final piece, much like the good ending to a movie, will linger in their minds and could be what gets them to sign that contract.

Your Brand

Take a second and think about your favorite artist. What were the first things that came to mind? Their style? That amazing piece hanging on your wall above the couch? A funny story you read while searching for the artist online? All of these aspects and more contribute to an artists brand.

As an artist, you are the brand. How you convey this brand will help inform how the public as a whole interprets you and your art. You will need to create and maintain this brand on and offline.

Remember, if you don't get the word out, nobody else will.

If you want to become a serious artist, you will need to take online social interaction seriously. Doing things such as creating an artist Facebook account as well as Twitter and Tumblr for professional interaction and promotion will help drive traffic to you. Tumblr posts get shared, tweets get retweeted, friends share with friends, and your fans and clients will grow through these interactions. These are also terrific places, along with deviantART and other art-centric sites, to post works in progress and other status messages to help keep you fresh in the minds of both fans and clients.

If you start something, keep it going. Stay fresh in peoples minds by showing off new pieces, adding works in progress, and sketches to these online sites. If you start live streaming your artistic sessions, continue to do that at similar times to help build a steady fan base. Viewers may not flock immediately. It could take months or years to truly see the value of posting consistently on these sites, but if you do so, the work will pay off. The passion and loyalty of your original base of hardcore fans and supporters will be the seedbed of any “blowing-up” of your art.  So don’t let regular online chats and other events die on the vine because the numbers remain small.  Treat your return fans like the solid bricks in your launch-pad that they truly are. 

Once you become more more established, others will begin to talk about you in ways similar to how you market yourself. Word of mouth is an incredible tool, as “he/she is awesome” is more powerful than “I am awesome.”

Confidence is Key

The public will tend to place no more value in your art than you do. If you believe in your talent and vision and artistic worth, and state this belief boldly, the public will tend to want to check out you and your art.  Confidence is the best salesman, whether it’s wielded with bravado on job interviews or meeting new people. You wouldn't buy paper towels with the slogan "We can probably clean that," would you? No! You would buy the one claiming suitability for toxic waste disposal.

 Being confident in your art and confident a discriminating client will like what you’re selling does not mean you are an arrogant egotistical person.  Confidence only means presenting your art in a manner reflecting its true worth.  

 Clients respond positively to genuine confidence:

 “I am great at this style. You should hire me.”

 But be careful.  Confidence can slip into egotism and turn-off the potential client:

 “I am so much better than this other artist. You should hire me.”

 Both exude confidence, but the second statement pushes the idea further, insulting another artist. Most clients prefer artistic brands emanating from a positive place rather than a competitive place.  If a piece of art needs to be promoted by downgrading another artists effort, then that piece is automatically degraded in perceived value, as is the artist himself or herself.  A confident person doesn’t mind competition.  A confident artist finds competition stimulating.


You have practiced and perfected your art. You have begun promoting and creating your brand. You will need to be ready for clients and buyers with pricing for your art. There are a couple of things to consider when figuring out the prices for your art.

1. Materials used
The first is to look at the materials used. Everything that you use to create art needs to be purchased. You must charge at least what the tools used cost you. Did you use two and a half bricks of clay for your sculpture? What you charge better have that factored in.

2. Creation time
How long did you spend on your piece of art? Was it 3 hours or 30 hours? This can be the most ambiguous item on this list, as it is easy to undervalue your art.

There are different ways to figure out what you should charge. You could figure out an hourly rate that you think is acceptable, then add that total to the price. You could also charge a flat rate for certain sizes and complexities if you can estimate the amount of time it may take. If you can generally paint a portrait in 15 hours, you will know approximately what to charge compared to concept sketches that could take 2 or 3 hours.

3. Market Value
What are other artists close to your skill level charging? This is something that every business does to stay relevant and is something you will need to do, as well. You might find out that you have been undervaluing your estimated creation time this whole time.

4. Rights Transfer
Do you retain control of the art produced or does the client? Depending on the nature of the project, the client may need to 100% own the art. Logo designs and mascots are examples of projects that the client would prefer to control without question. If the client does want to own the art completely, make sure to factor that into the price.

These are only a few key points to consider as you begin the journey of turning your passion into a viable career as an artist. Don’t make the mistake of ignoring the learning of the business of art as you concentrate on learning the craft of your actual artworks.  Awaiting the interest of buyers and then turning the selling over to a hastily arranged agent isn’t the way to best serve your artistic gift.  To truly live the life of an artist means you putting the time into learning the business of art and the business of you.  


I leave you with this quote, which illustrates my plea that you give yourself your best chance at becoming who you want be and doing what you want to do.

"The most common money-related mistake artists make
is a reluctance to invest in their own careers." -Caroll Michels,
Career Coach, Art Marketing Consultant, and Artist-Advocate

Questions for the reader:

Do you romanticize the idea of the starving artist?  Might this be a way of shunning learning the business of your art?

Are you presently actively creating an online and offline persona or brand as an artist?

Are you organizing events to present your art to potential clients?

Are you utilizing tools provided by deviantART to help sell you and your art?

Is it difficult for you to charge a premium price for your hours creating a piece, or are you confident that every work of art you create will one day be worth thousands of times what it originally sold for? 

Postcard-1 by renonevada

Who doesn't love getting mail? Too often these days the only people that write to us are the ones we owe money to. It has become a rare surprise to get something personal in the mail. Why not send a card to that friend in that town where you used to live? Why not send them an amazing piece of art along with it?

You can do both together with either a Postcard or a Greeting Card!


Our postcards are printed on heavy card stock that every good postcard should have. The front of the postcard will have a highly detailed vivid print that looks so good it should be framed.

Postcard7 by renonevada

The back of the postcard is extremely minimal, with the left side blank to put your thoughts, and the right side pre-lined for the address. There is even a small rectangle ready for a stamp to be placed!

Postcard-4 by renonevada

Of course, as artists, you may wish to use all of that white space to draw your thoughts rather than just write them. It is your postcard after all, so make it shine!

PostcardJULI by renonevada

All postcards will be well protected in the envelope that it's shipped in.

Envelope-1 by renonevada


Whether the inside is filled to the brim with loving words, random sketches or a stack of $20's, greeting cards always bring a smile to anyone who receives them.

Our beautifully printed cards come in packs of 10 and 25, pre-folded and ready to go! Not only do you get the cards in a fancy black box, but they also come with the envelopes, as well!

GCard1 by renonevada

GCard2 by renonevada

The greeting cards are printed on high quality 110 pound matte stock with a UV sheen finish.

Gcard3 by renonevada

The back of the greeting card has our deviantART logo, plus the title of the art and URL of the artist, below the logo.

GCard4 by renonevada

The interior of the greeting card is completely blank. I would post a photo of the blank interior, but as it is devoid of anything worth noting, I will leave this one to your imaginations. Picture a 10x7 inch rectangle with a fold in the middle, completely white and ready to be written in.

Get your creativity flowing! Both with the print we send you and on the art you can create inside the greeting card and on the back of the postcard!

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Product Spotlight: Mousepads

Fri Apr 11, 2014, 4:10 PM
Mousepads 1 by prints products by renonevada

Chances are you own a computer, or you know someone who owns a computer, and attached to that computer is a mouse. No, I don't have any special psychic powers to know any of this, and yes, I did put 'computer' in that first sentence 3 different times.

For this article we will be discussing mousepads!

Mousepad-5 by renonevada

Our mousepads are 7.75 inches tall by X 9.25 inches wide and are 1/4 inch thick. The pad itself is a highly dense polyester foam, which is bendable and can be rolled.

Mousepad-1 by renonevada

As you can see from the image above, our mousepads do have rounded corners. If you have any important text or other elements on those four corners, I would suggest moving them, if possible, to ensure that text is not cropped when printed. Here is an article that goes more in-depth about cropping: Prints Tips: Cropping and the Bleed Edge

Mousepad-2 by renonevada

As you can see in the image above, the texture on the bottom side of the mousepad will grip your table tightly as any quality mousepad should!


Your custom mousepad will be shipped in a sturdy envelope and be sealed inside a plastic bag so that it will arrive safe and ready to use!

Mousepad-3 by renonevada

Our Prints Shop has many different mousepads to choose from. You should be able to find the perfect image in our shop, whether it is your own or one of the many many images that our community has added.

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Product Spotlight: Photo Prints

Fri Mar 28, 2014, 3:09 PM
Hello again! This time we're going to talk about the most popular product that we sell:

Photo Prince by renonevada

No, not that!


Photo prints will give you an amazing quality image without spending a fortune. It is also the most versatile in sizes, from very small prints all the way up to large poster sized products.

From FAQ 186: Prints utilizes all silver traditional photo processing, the same that you'd see in a photo finishing shop. We print on high quality Kodak Edge and Kodak Endura papers, which will last up to 200 years without fading.

Yes, you heard right. Up to 200 years. And not dog years, either.

We have 3 different photo print finishes. Each of these prints were also photographed on a glass covered table so you can see what could be reflected on each print.


The Glossy option is perfect for detailed/technical prints or photograph images. However, please note that glossy prints are the only product that can not be framed due to the fact that the print sticks to the glass.

Glossy-shine-1 by renonevada

Glossy-Shine-2 by renonevada

Glossy prints have a very reflective surface. As you can see, it is similar to the reflective surface of the glass it is sitting on.


The Matte finish offers a flat, texturized finish with little to no glare. Some find this finish is better for paintings and darker prints although it works for any type of image.

Matte-Shine-1 by renonevada

Matte-Shine-2 by renonevada

Matte photo prints still have a light shine, but nowhere close to our Glossy photo prints. You can not see any reflections on the paper.


The Lustre is wonderful for both, capturing the best qualities from Glossy and Matte and combining them into one beautiful finish. Please note, the Lustre finish has more saturated inks which can sometimes result in a darker image.

Lustre-Shine-1 by renonevada

Lustre-Shine-2 by renonevada

Lustre prints are a middle ground between Matte and Glossy. You can see the faintest reflection in that close-up, but it only a faint ghost compared to our Glossy prints.


There are two different ways your prints will be delivered, depending on the size of the print.

Prints that are 8x12 inches (20x30cm) or larger will be shipped rolled in a tube.

Tube-1 by renonevada

Both ends will come sealed with a plastic top and tape.

Tube-Top-1 by renonevada

Your print will be well protected with small air pillows on each end, which are partially inflated bags of air.

Tube-Top-2 by renonevada

The print itself is wrapped in plastic for an extra layer of protection.

Print-Rolled-1 by renonevada

Prints that are 8x10 and smaller will be shipped flat in an envelope.

Envelope-1 by renonevada

Photo-1 by renonevada

Look how terrific that print looks sitting on that amazing wood table!

I hope this article was able to help make choosing your product easier. Out Photo prints will look great no matter which finish you choose.

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