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The New Logo is Not Good.

Journal Entry: Thu Jan 8, 2015, 11:49 PM
  • Listening to: 70's robot anime theme songs
  • Reading: Chris Jericho - Best in the World
  • Watching: Agent Carter
  • Playing: Super Smash Bros - Wii U
  • Eating: Fruit Snacks
  • Drinking: Gatorade
This might come across as harsh, so let me say this first: I love deviantArt and I've always been very happy to be a part of this great community. All this is strictly my opinion.

Now, I don't want to be "that guy" who doesn't like it when things change just because it's different. That's totally not who I am. But in this case, I'm really not digging the new deviantArt logo. It's barely definable as what it's supposed to be. There is supposed to be a "d" and an "A" created by the negative space or whatever, but that's quite a stretch. It looks more like stylized parsley flakes. It's just a green... thing. The reasoning behind this choice for the new logo somehow manages to come across both as pretentious high-art snobbery and out-of-touch corporate branding nonsense. At any rate, it certainly does not represent the deviantArt that I've known for all these years. It doesn't seem to visually represent much of anything to me, except maybe a modernist beanstalk farm.

I understand wanting to refresh the look of the brand and all that, but I don't agree with this drastic direction. Why even change to such a different new logo? The old logo was perfectly fine. Why not just give that a polish? It was a clear "d" and "A" that we could all believe in and identify this website with. I felt a connection with that logo and what it stood for. I have a hoodie and several t-shirts with that logo, and I was proud to wear them and represent the site as one of its users. Here's a picture of me in some of my dA gear.

photo Picture-5.jpg

I love this stuff, but now I guess it's out of fashion and thus uncool. Blarg.

They don't even make shirts any more. I wish they still did, but I don't know if I'd buy one with their new vague and nonsensical icon on it. I can't imagine trying to explain it to anyone who didn't already know what deviantArt is.

Honestly, maybe I'm wrong, and I'm clearly not privy to their decision making process, but I just don't see how this change benefits the company in any way. Are more people going to use the site now that the logo is different? Is there going to be more money generated by this new logo? I doubt it. So what's the point? What long-term advantage does this new logo have?

So the long and short of it is that I love dA but I'm not on board with this logo. I can't be the only one to feel this way, but whether you agree with me or not I would like to read your thoughts. Maybe, if you like it, you can make a case for this strange collection of green angles.

Anyway, everything else is cool. The site is good, the new app is good. But the logo is not good. So there.

Sayonara.

10 Comments
:iconninjatron:

The New Logo is Not Good. by ninjatron

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:iconheiwaderpyfapjima:
HeiwaDerpyFapJima Featured By Owner Feb 4, 2015
Yeeaahh SSB!
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:icontibun:
TiBun Featured By Owner Jan 22, 2015  Hobbyist General Artist
The new logo makes zero sense to me. When I look at it it looks like a "FA" which makes me think of "Fan Art" and while, yes, there is a lot of Fan art here... this is not Fan Art Central. This is Deviant Art.
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:iconninjatron:
ninjatron Featured By Owner Jan 22, 2015   Digital Artist
Oh wow, I can see the "FA" now. That totally works... too bad that's not what they're going for!

Now I don't think I'll ever see it any other way.

Sayonara.
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:icontibun:
TiBun Featured By Owner Jan 22, 2015  Hobbyist General Artist
It was the first thing I saw on it XD I know a lot of people say its a slash over a z but "FA" stands out too much for me. ^^;
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:iconsamuraiechidna:
SamuraiEchidna Featured By Owner Jan 9, 2015
Everyone doesn't like the new logo. Even me.

Call it what you want, but when your average 10 year old could have easily made the logo in MS Paint without even trying to make a logo, you've wasted your time. And upon further examination, I can see what you mean. It is suppose to be a D and an A in the left and right sides, but they just didn't go far enough with the new logo. It comes off as unfinished, lacking any original design. For the logo of an ART-promoting website, it's really not very artistic.
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:iconninjatron:
ninjatron Featured By Owner Jan 12, 2015   Digital Artist
I certainly looks like a 10 year old could have made this logo, but make no mistake, it takes a lot a hard work, planning, back-and-forth collaboration, and about a million Power Point presentations to come up with something so monstrously dull, and to convince themselves that it was actually a good idea.

Sayonara.
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:iconhawkheart29:
Hawkheart29 Featured By Owner Jan 9, 2015  Hobbyist General Artist
Forgot to say: Every time I look at the new logo I see a 'z'. In fact, when I first saw it I thought something along the lines of 'why the heck is there a z on DA? Are they promoting some band or something? Why would they choose a z for the logo, there isn't any z in the words 'deviant art'?'
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:iconhawkheart29:
Hawkheart29 Featured By Owner Jan 9, 2015  Hobbyist General Artist
Amen to that brother! I miss the old logo as well.
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:icongatekat:
Gatekat Featured By Owner Jan 8, 2015  Hobbyist Writer
It also looks like a road sign warning that a cross street doesn't intersect perfectly.
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:iconninjatron:
ninjatron Featured By Owner Jan 12, 2015   Digital Artist
It does look like a road sign warning as you say, but it's bright green so it's as if it's saying "Go ahead and crash anyway!"

Sayonara.
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January 8, 2015
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