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Type Study - Neue Helvetica
By newklear   |   Watch
841 68 61K (1 Today)
Published: April 13, 2007
© 2007 - 2019 newklear
Purpose: So, seeings I'm more than a little bit rusty... and been on a design kick lately, I felt like it was about time I challenged myself to do something new to bring my skills back up to par. This is the first of those challenges.

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Background: Basically, the idea was to create an informational poster for a typeface using a limited range of colours (there's three here, simply because I couldn't get the Pantone mix I wanted) and only typographical elements. In this case, I opted to use the following characters to form the basis of the background: m, a, R, {, all in 55 Roman weight (excepting the m, which was in 75 Bold to allow more room). Also, I made sure to only use variants of Neue Helvetica (55 Roman [+ Italic], 57 Roman Condensed, 65 Medium, and 75 Bold). Body copy is taken directly from the aforementioned website.

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Job spec: 3 Colour Pantone spot, 30"x40" @ 300dpi for gloss stock

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Others in the series: Type Study - Comic Sans MS, Type Study - AdobeGaramondPro
Image size
1200x1619px 109.24 KB
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Comments (68)
Sia-Mon's avatar
Sia-Mon|Hobbyist General Artist
I remember studying this for my graphics class 
Reply  ·  
LewisAbdy's avatar
LewisAbdy|Student Digital Artist
good job :D
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idaciturk's avatar
good artwork
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xenigamix's avatar
I really like your poster. Very well done.
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muiz314's avatar
muiz314|Student Interface Designer
Nice Designing.
Reply  ·  
scholarwarrior-lad's avatar
scholarwarrior-lad|Hobbyist General Artist
Hey Ben, can you explain to me what a type study is?
Reply  ·  
newklear's avatar
newklear|Professional Photographer
A study of type :)
Reply  ·  
scholarwarrior-lad's avatar
scholarwarrior-lad|Hobbyist General Artist
Ah. Like fonts and letters and such :slow::confused:.
:thanks:
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bonesaskwho's avatar
bonesaskwho|Student Interface Designer
love it :)
im creating Helvetica pieces for college work, any tips to suggest??
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newklear's avatar
newklear|Professional Photographer
Be as organic as possible. As this series progressed I found I was trying to emulate this particular piece and it lost the magic I had originally. Don't force it and it'll work out a lot better for you.
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anrad's avatar
very nice
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Roma2010's avatar
Roma2010|Professional Interface Designer
Nice typo
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parkerco's avatar
I need Helvetica Neue lite... I need it. That font is PERFECT. It's got a late 90s modern feel for me. I have no idea how to get this font, however ;_;
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azin6120's avatar
I LOVE IT!!!
GREAT WORK :D
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RichardTheRough's avatar
RichardTheRough|Professional Interface Designer
Very elegant compodition, like it a lot. Good job mate.
Reply  ·  
RichardTheRough's avatar
RichardTheRough|Professional Interface Designer
Featured here [link]
Reply  ·  
digitaldelightuk's avatar
digitaldelightuk| Interface Designer
<3 Helvetica
Reply  ·  
xfrankthetank21x's avatar
xfrankthetank21x|Professional Interface Designer
EFING BEAUTIFUL
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brokenlizard2's avatar
i dig this; i'm definitely going to purchase a print
Reply  ·  
Lydia-distracted's avatar
Lydia-distracted|Professional General Artist
Great work.
This piece has been added to the favorites of :iconawesome-fonts: :)
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Istiko's avatar
Wow.. this is great! I love the way you arange the type into layout.
Awsome :D
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zeebeee's avatar
This is really beautiful. I love the colors!
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robotcheetah's avatar
Nice!
Helvetica owns
Reply  ·  
andigondi's avatar
andigondi|Hobbyist Digital Artist
amazing... great job bravo
Reply  ·  
anonymous's avatar
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