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Type Study - Neue Helvetica



Purpose: So, seeings I'm more than a little bit rusty... and been on a design kick lately, I felt like it was about time I challenged myself to do something new to bring my skills back up to par. This is the first of those challenges.


Background: Basically, the idea was to create an informational poster for a typeface using a limited range of colours (there's three here, simply because I couldn't get the Pantone mix I wanted) and only typographical elements. In this case, I opted to use the following characters to form the basis of the background: m, a, R, {, all in 55 Roman weight (excepting the m, which was in 75 Bold to allow more room). Also, I made sure to only use variants of Neue Helvetica (55 Roman [+ Italic], 57 Roman Condensed, 65 Medium, and 75 Bold). Body copy is taken directly from the aforementioned website.


Job spec: 3 Colour Pantone spot, 30"x40" @ 300dpi for gloss stock


Others in the series: Type Study - Comic Sans MS, Type Study - AdobeGaramondPro
Image size
1200x1619px 109.24 KB
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Vaya-Dragon's avatar
I remember studying this for my graphics class