To all of you polaroid lovers...

2 min read

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mergana's avatar
Dear Supporter of The Impossible Project,

the pleasure is all ours to herewith inform you about the latest and likewise groundbreaking news regarding our quest to keep Instant Photography alive by re-inventing a new analog integral film for vintage Polaroid cameras.

Already holding the first working hand-coated samples in our trembling hands, we are pleased to herewith announce an epoch making cooperation between Polaroid (who can no longer resist the stir we are making) and The Impossible Project:

The new licensee of the Polaroid Brand – The Summit Global Group – will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.

We are proud and excited that our ambitions and all the relentless work we have already invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.

Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.

At this point we would like to thank every single one of your for all your overwhelming support so far- THANK YOU! It's fair to say that we wouldn't be where we are now if it was not for all your help.

For further developments, upcoming news and detailed updates please stay tuned to


Dr. Florian Kaps, Founder of Polapremium & The Impossible Project


Mr Kaps, you made my day. <3
© 2009 - 2021 mergana
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coxi's avatar
die polaroid, DIE! (except 4x5 backs ;))

just kidding.. it will come back one day. just like the LPs.

too bad about kodachrome..
mergana's avatar
It is back, polaroid saw the reactions and involvment that whole issue raised and understood too well that there is some kind of new niche there. I mean, polaroid is trendy isn't it? People pay a fortune for them in Urban Outfitters... ¬_¬
coxi's avatar
have you compared the polaroids from the 80/90s to those of nowadays ? the old ones look good, even after 20years.. the new ones don't.

they got much cheaper - but the new generation doesn't know it. polaroid used to be top class quality when they started. now it's cheap.. and people think it's super artsy.. but it's just trash. well. it's like with most things. lambda bw prints wohooo!
99thbone's avatar
best news i heard - after a long time -- later days
p.s. - how have you been?
BlindWorld's avatar
I love Lomography and Polaroids are a good test on instant images:)
Corvi's avatar
Caaaant wait to get my hands on some new and shiny Polaroid film .. :drool:
mergana's avatar
ZheAldo's avatar
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