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I'm not too sure about this. Technically it's impressive but visually it tries to do too many things at a time. First off, it takes a while before the hierarchy here becomes apparent, where the text in the middle button is always highlighted and on the sides only when the icon is being animated.

I doubt it's necessary that the animations are so elaborate; I like how the paper becomes an airplane and then flies to the middle button but the way it transforms into the talking balloon doesn't make much sense. I think these buttons might work better with more subtle animations.

I also wonder if the reflection on the buttons are necessary. In my opinion it's too much, but even if you insist on an animated reflection I think it should be more subtle. The corners of the buttons also look a bit weird because the highlights are squared rather than rounded.

In conclusion, it's technically impressive and visually quite pleasing but it does need some refinement.
The Artist thought this was FAIR
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