McDonald's EU Logotype presentation
United StatesWebsite: www.mcdonalds.nl
Illustrator CS6, InDesign CS6Year:
I recently went to McDonald's and I was bothered by the design of the letter 'a'. When I had a closer look at the logotype at home, I noticed the 'M' is also too dark. So here's my version of the logo.
And yes, the brand color is green. That's the official branding of McDonald's in the Netherlands. I thought the brand changed globally, but apparently just in the Netherlands. The interior architecture of the restaurants also changed. I guess with all these changes and the fact McDonald's offers several salads these days we're almost going to believe McDonald's is actually pretty healthy.
Download the PDF to view the presentation correctly; you need to be able to skip to the next page (rather than scroll) to compare the versions of the logos and see the changes.