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MartinSilvertant's avatar

Max Mara Logotype presentation

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Max Mara Logotype presentation
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Client information:

Client: Max Mara
Location: Italy
Website: www.maxmara.com
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Production information:

Program(s): Illustrator CS6, InDesign CS6
Year: 2013
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I absolutely love Max Mara, but their logotype doesn't quite meet the quality of the fashion items. I still find the logotype attractive though, so I decided to improve some things. I might actually adjust a few minor details still, but I hope you will acknowledge the new version to be better already.

I recommend zooming in on the two pages with the vectors and bézier curves to notice the differences in the use of vectors and bézier curves. The differences are particularly noticeable in 'a'.
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NOTE: The deviation is a PDF presentation, not a single picture. To view the PDF more comfortably, just download it. The PDF is only 336KB anyway.
© 2013 - 2022 MartinSilvertant
Comments7
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balthasarcraft's avatar
The merging looks sooo much better to me.