Max Mara Logotype presentation

Max Mara Logotype presentation
____________________________________

Client information:

Client: Max Mara
Location: Italy
Website: www.maxmara.com
____________________________________

Production information:

Program(s): Illustrator CS6, InDesign CS6
Year: 2013
____________________________________

I absolutely love Max Mara, but their logotype doesn't quite meet the quality of the fashion items. I still find the logotype attractive though, so I decided to improve some things. I might actually adjust a few minor details still, but I hope you will acknowledge the new version to be better already.

I recommend zooming in on the two pages with the vectors and bézier curves to notice the differences in the use of vectors and bézier curves. The differences are particularly noticeable in 'a'.
____________________________________

NOTE: The deviation is a PDF presentation, not a single picture. To view the PDF more comfortably, just download it. The PDF is only 336KB anyway.