I am Mark Metcalfe, aka The Man behind the Machine, a professional Executive Creative Director.
My style would be versatile, adaptable and flexible with regards to various contexts of creative direction, art direction, graphic design, multimedia design, illustration, art, photography, video production, web design, interactive design and social media communications.
What defines my style though is communicated through my relentless approach towards crafting and refining any project within any medium. My intent is to have a positive impact on the intended target audience that is not only memorable but captures their imagination as well.
Being passionate about what you do, I believe is the key to being highly motivated and successful. I enjoy challenges and embrace them in order to grow and continually develop as an artist. My strengths would lie in my ability to conceptualize, execute and effectively communicate innovative concepts whilst always aiming for the highest level of finish.