Creative Director @ deviantART.com, serious typography geek, designer of many things, proud daddy.
Liquisoft has been a supporter of Deviant Art early since its inception. His vivid and creative style produces dozens of astonishing deviations, making him one of the most talented artists on this site.
A few people have asked me my thoughts on the new branding. I'm sure people are expecting scathing commentary or something sinister, but I'm not about that. The people working here are great folks, but I'd be remiss not to offer some constructive criticism about a subject I've practiced and studied for well over a decade (logo design and branding) on a site I've been a member of for equally as long. What better place to do it than right on the site itself?
Here we go:
1. This site is LONG overdue for a reimagining of its brand. It took balls to undertake it.
2. It took balls because the community at large will hate it. Not because it's bad