Doodle: ADOBO MAGAZINE Events Showcase

Client: adobo Magazine [link]
Project Title: Events Showcase
Designed by our company PROVAGO, Inc. [link]

adobo magazine, the Philippine Advertising and Brand Communications magazine, is the leader publication for the advertising and marketing community.

Source:
[link]

Idea/Concept:
The artworks shows the story of what happens behind every event. The back-end (dark portion of the doodle) of an event production is basically an organized chaos of equipment and people who are working to make the event look seamless from the audience's view, which is the clean portion of the doodle. This "ray of light" is what the audience sees or at least what they are supposed to see from their perspective.

Background:
Our company was given the chance to design this year\'s adobo Magazine\'s Events Showcase issue. My design was chosen as the cover artwork and the overall theme of the magazine. The design elements consisted of different equipment/materials usually used for the production of an event. After all the revisions from the client, this is the final digitalized doodle artwork.