If you are aware of new and effective marketing strategies online, it will greatly help you to keep pace with a changeable cyberspace world. Yes, we should admit, that the competition is quite tough. If you are not able to adapt to all changes, you will be on the back positions with your store, which means you’ll have sales losses and won’t be able to sell on google shopping. Slow adapting leads to the risk of bankruptcy. That is why, if your target is to survive in this competition and to grow, you have to do the best to know the internet methodologies inside out.
Here we have the following items for you to be aware of.
· The Campaign of LaunchRock to be run
This site was among the most successful and well-known websites in 2013. For getting e-mail addresses of those people who are always eager to find out about the latest news of services and internet applications, this website uses the best techniques and advanced methodologies. For you this is a perfect option as it allows you make the launching of a new application tool easier, as far as you have got the contact list of people you are targeted at. LaunchRock data even will show you as to a web shop manager which applications are the most followed by users. And this is good for you, because you’ll be able to filter your audience due to the common interests and coincidence with your application.
· Social reviews
The website work should be built on trust with the consumers. Testimonials should be published as mandatory, as consumers always read feedbacks of other consumers and believe their opinion. This is connected with the fact that the sellers are usually preconceived towards their services or products. To make finding reviews easier, it would be useful to create separate page of users’ reviews and use different platforms for social media. Negative feedbacks are filtered in such a way. Also, linking reviews to different accounts in social media are of great use, as it shows that feedbacks are real and written not by content writers of your company.
· Micro content to be created
This is one of the most popular strategies of marketing online in the last several years. This is because too much text causes a discouraging effect on a user. Don’t you get bored only with the view of long text on the page? Isn’t it annoying? Using microsites, you’ll have the opportunity for creating page for each thought or idea. To do that, you may use some of Shopify competitor’s services, like Shopping Cart Elite – the company, that works with marketing tasks.