Yup. That user is very good for advertising. It worked out pretty well for me so far. It also depends on what you're advertising so a "one size fits all" type of advertising may not work well for everyone.
I do several things, or - recognized that several things get my traffic/pageviews up:
First is, of course, posting deviations in groups. Another one is commenting on other people's artworks with "more than just the usual 'Looks nice'". And, leading to that - interaction with other people. And - participating in contests does (sometimes) help, too - I think it quite depends on the contest.