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Land O Lakes Indian Maiden

By kevinbolk
690 Favourites
Next in my series of "Lovely Lady Mascots" art cards is the Land-O-Lakes Indian Maiden.

I was trying to avoid the mildly racist/culturally insensitive mascots (Sorry, folks, no Aunt Jemima), but I've always had a soft spot for the Land-O-Lakes girl. I'm kind of amazed she's made it from the 1920's to the present day relatively unchanged where similar ethnic stereotype characters (like Uncle Ben, Aunt Jemima etc) got a justifiable makeover or (like the the Frito Bandito or the Cherry Clan) were eliminated all together.

She was originally painted in 1928 by Arthur Hanson (a colleague of Norman Rockwell, interestingly enough). His original art hangs at the company headquarters in Minnesota. Not sure if it's available for public display though.

Next up: Wendy of Wendy's Old Fashioned Hamburgers

Land O' Lakes Indian Maiden is a registered trademark of Land O' Lakes, Inc.
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© 2010 - 2020 kevinbolk
anonymous's avatar
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HaleyC7995's avatar
HaleyC7995Hobbyist General Artist
So, I've researched about her and found out that her name is Mia. I don't know whether that's her official English name or not. Any idea what her Native American name is? I don't. 
pookiesaurus4's avatar
pookiesaurus4Hobbyist Traditional Artist
I thought she was Pocahontas
HaleyC7995's avatar
HaleyC7995Hobbyist General Artist
I don't know.
pookiesaurus4's avatar
pookiesaurus4Hobbyist Traditional Artist
She cute tho ;)
HaleyC7995's avatar
HaleyC7995Hobbyist General Artist
She is.
Freela6663's avatar
Freela6663Hobbyist General Artist
Awesome,cute,whimsical @ the same time!!!!!!:D
You have a really awesome/cool style
Phenometron's avatar
Zeonista's avatar
Minnesota is the home of several Indian tribes, and it's a dairy state. I guess it made sense in 1928. The picture is tasteful and does not pander, just a nice girl in Pocahontas cosplay who wants you to buy this butter, so that's probably why she's still with us unchanged.
CherubFeet's avatar
CherubFeetHobbyist General Artist
she's so pretty!
Struffert20's avatar
Struffert20Hobbyist Traditional Artist
Yay something from Minnesota
kiejake's avatar
she reminds me of Tiger Lily from Peter Pan :3
xmangaxmex's avatar
xmangaxmexStudent General Artist
i don't see anything rasist about it. the native american indians are BOSS! but anyways, land-o-lakes is minnesotan, and it's good they used a good symbol for that. the Ojibwa and the Dakota were the 2 main tribes there, and it's great that they're a symbol of minnesota (for all the good they originally contributed here)

i love this art here by the way, it's so cute! :meow:
MSKM2001's avatar
MSKM2001Hobbyist Photographer
I really don't see anything racist about this.
This is just a mascot.
I mean come high school mascot was a Native American Warrior and I saw nothing racist about that.
I looked up to the mascot as something that stood for strength, hard work, and the fighting spirit.
Animals can be our mascots like wolves and tigers....why can't humans?
I'm familiar with this brand and I see nothing racist about it. It is just an Native American Maiden holding a box of butter. What is so mildly racist about that?
Pug-In-The-Mug's avatar
Pug-In-The-MugStudent Digital Artist
I heard that girl was suposed to be Sakajueya.
Nafanua123's avatar
Nafanua123Hobbyist General Artist
I remember just ADORING her as a kid I was her for haloween and I held butter in my hands for three hours it got so melty that we made brownies with it at the end of the day OH I JUST LOOOVE IT!
Artist-Azar's avatar
I don't get it. How is a Native American girl racist, in and of herself?
boosterjones1999's avatar
boosterjones1999Hobbyist Writer
As it happens (although it may just be that I'm a white UK male) but how is this seen as raciest?

One one hand all I can see is an image of sweet looking young Native American girl holding a packet of 'Land O Lakes' Butter.

She's not going round beating her kids (or being beaten herself by her husband) or any of the other negative things that are/were said about Native Americans at the time the original ad was painted.

Unless the ad that you based this on had her looking like she was in a WB cartoon about 'Cowboys Indians and Bugs Bunny' or that 'Land O' Lakes used to/still do exploit their Native American workers (you never know) that they doubtless must have in their workforce then I don't see anything offensive In this image, which I only saw (until I read the text below it) as being picture of a pretty girl who reminded me of an Anime girl named Zia from an 1980s cartoon entitled 'The Mysterious Cities of Gold' Zia by the way was an Inca who'd be sometimes called an 'Indian' (by the bad guys, as one would expect) and (oddly) by the show's narrator.

I'm I missing something here or has PC finally gone REALLY potty?
BrendanCorris's avatar
I really like this series you did. Very unique and very cute.
Haha, I definately get where you're coming from trying to avoid the (too many) racial stereotypes in food advertising, but I too always had a soft spot for her, so I'm obviously glad you did one of her.
Dragonsrules77's avatar
I can't believe it's not Butter!
KirbyhugSquishy57's avatar
D'AAAAAAAAAAAAAAAAW :iconiloveitmoreplz:
hatpin-understudy's avatar
hatpin-understudyHobbyist Traditional Artist
Again, very nice. I'm liking this so far; keep it up! :aww:
iiKagoKitty's avatar
iiKagoKittyHobbyist General Artist
You should do Mrs. Buttersworth or something, too. ; v;

Or the Quaker's oats guy and Chef Boyardee, they're lovely ladies in my book. c|
anonymous's avatar
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