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Older relationships often represent great link building opportunity based upon improper (or lack of) linking. This happens naturally over time  either the link was made improperly, it was a simple mention that could/should be a link, or the page it was pointing at was modified, moved, or changed. This was covered partly by the 404 and link reclamation and Web mention pieces. Following the advice of those articles should help capture links resulting from previous relationships that are incorrectly linking to a dead page, or mentions of your website without actual linking.
For the original version including any supplementary images or video, visit searchenginewatch.com/article/…

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February 28, 2014
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