Hello All!!
My name is Jodie and I’ve been asked by Emily of
CRLiterature to write a bit about design, or more precisely, design for book covers! I’m a part-time, freelance illustrator with a passion for reading and have had the great pleasure of illustrating a cover or two in the past few years for some very talented writers. I also have a lot of experience talking to authors about their ‘dream covers’ and then trying to explain why an epic fantasy scene or the main character in a heroic pose probably isn’t the best idea for their first self-published novel.
(On a side note, I'm not an expert in the area of book design/graphic design, but hope the little I do know helps you all to share your work with more people)You’ve probably heard of the term ‘don’t judge a book by its cover’, and while this is a very good piece of advice, it’s actually pretty useless when it comes to trying to sell books. And if you want to one day sell your books (which I’m sure most of you reading this do), your want your book to stand out amongst the thousands of others on the store shelf, or the online store preview, which is where a designer comes in!
In professional publishing, when a book publisher decides to publish a manuscript, authors are very rarely given any control over the design and artwork of their ‘baby’; the cover is usually placed in the hands of a graphic designer, either in-house or via a freelancer that they commission. In self-publishing however, the choice is yours on whether you design the cover yourself, commission an artist to interpret your own vision, or hire a designer to make your work stand out amongst others of the same genre – but they are still catering to your tastes (and the brief you set them), so you need to be aware of what they are and whether they will help or hinder your books saleability in the long run. None of these options are ‘bad options’, if you want to design your own cover, that’s great! But you need to be aware of how designers think, in comparison to how writers (non-designers) think, and most importantly; how the consumers, aka, potential readers of your book think too.
As a visual artist, and an avid reader, I love well-designed book-covers. When I pick up a book, any book, I’m automatically judging the content within without even knowing it – based on the cover. It’s a subconscious process as much as a conscious one and it’s the designers job to tick those subconscious boxes that most people don’t even realise are there. They have to condense the whole book into a colour palette, image/graphic, mood, font, composition, etc, that appeal to the target market, age-group and gender (or neutrality of) while taking into consideration current popular trends and making it stand out amongst the limitless amount others within that specific category. That’s a lot of boxes to tick.
It’s very rare that I’m contacted by an author who doesn't already have the cover meticulously planned out in their minds, with no thought to the elements above. Granted, they are usually first time self-publishers who are excited to finally get their work into the literary world, but like with any marketing strategy (and a book cover is a marketing tool after all), it needs to be carefully planned and thought out from angles that an author won’t have considered before. I’ve read some amazing books with beautiful covers, written and designed by the same person, but most authors aren’t artists (at least not at a professional designer level) and should take that into consideration when considering how to present their work to potential readers/buyers.
When all is said and done, if you’ve spent a long time polishing your writing to the best of your abilities, you should consider the cover as an extension of all that hard work! Don’t settle for anything less. If you’re with a publisher and they’re handling the design; they want your work to sell as much as they do so it’s in all of your interests to have a great cover, so don’t worry if you don’t have a say in it. If you’re self-publishing; take the time to research current trends, grab yourself a book on graphic design, or better yet, save up and contact a designer with the skills and experience to make your work shine (on the outside at least, the story inside is up to you!).
Feel free to ask any questions, and myself or the CRLiterature team will do our best to answer.