The world of Japanese business is a complicated and complex concept to understand for someone outside of daily Japanese culture. This is especially true of Western business men. To first understand the Japanese business ideas, you must think like someone born and raised in Japan.
"The first thing that must be considered is the basic thought processes of the people themselves; then one must look into the pressures that influence them, that dictate certain of their actions, and that affect their decisions" (17, Adams). Understanding these concepts from a textbook or commentary is completely different than actually thinking them. "To understand at least something of Japanese social psychology and of the many pressures and influences which play upon the Japanese worker and manager alike would not only improve communications but would also facilitate international trade and trade relations" (17, Adams). For Westerners, business practices have evolved from their roots in Europe over time