Ethan's Froyo is a revolutionary Frozen Yogurt establishment. It uses an all new system for payment, and is a very liked place, and often times a hangout spot for younger audiences. It has the general frozen yogurt bar on the bottom floor, and upstairs it has reservation rooms with karaoke, yogurt (of course), and games. The NEON group has a permanent reservation room, believed to be closed off by other customers. Ethan allows, and supports NEON, and serves as a friend and ally of the kids.