Shop Forum More Submit  Join Login
About Design & Interfaces / Professional Beta Tester Jaleh AfsharFemale/United States Group :icongenderswaps: Genderswaps
Recent Activity
Deviant for 15 Years
Core Member 'til Hell freezes over
Statistics 114 Deviations 4,624 Comments 120,819 Pageviews

Newest Deviations

Pizza Cult Enamel Pins - Now on Kickstarter!! by jaleh Pizza Cult Enamel Pins - Now on Kickstarter!! :iconjaleh:jaleh 29 4 Ashani by jaleh Ashani :iconjaleh:jaleh 98 8 Casual Sombra by jaleh Casual Sombra :iconjaleh:jaleh 159 7 Chibi Zarya by jaleh Chibi Zarya :iconjaleh:jaleh 72 4 Princess Mononoke by jaleh Princess Mononoke :iconjaleh:jaleh 181 31 Deviantart 16th by jaleh Deviantart 16th :iconjaleh:jaleh 34 5 Team Valor chibi by jaleh Team Valor chibi :iconjaleh:jaleh 143 13 Team Instinct chibi by jaleh Team Instinct chibi :iconjaleh:jaleh 149 9 Team Mystic chibi by jaleh Team Mystic chibi :iconjaleh:jaleh 162 9 Chibi Mercy by jaleh Chibi Mercy :iconjaleh:jaleh 193 23 Chibi Pharah by jaleh Chibi Pharah :iconjaleh:jaleh 162 15 Chibi Mei by jaleh Chibi Mei :iconjaleh:jaleh 131 17 Tracer by jaleh Tracer :iconjaleh:jaleh 203 25 D.Va by jaleh D.Va :iconjaleh:jaleh 195 16 D.Va WIP by jaleh D.Va WIP :iconjaleh:jaleh 100 28 Green Hair Girl by jaleh Green Hair Girl :iconjaleh:jaleh 121 32



Artist Alley Insights

Wed Dec 30, 2015, 9:21 PM

Little Pixel Heart Artist Alley Insights Little Pixel Heart

Header by jaleh

Over the last few months, I’ve received questions regarding my experiences with applying to artist alley, how to prepare for a convention, and general booth presentation tips. I’d like to take this post to share a brief overview of what I’ve learned so far. This is from the perspective of someone who has done cons for a year, all within the United States.

Selecting the Best Event for your Audience

For a first con, I would recommend staying local to get a feel for running a booth before investing too much in travel. 

If you are fortunate enough to have multiple cons locally to choose from, or have already had experience with local cons, then use your existing network to gather data on what type of audience is most interested in your art. Look at the profiles of people who like/favorite/reblog your art. What kind of other fandoms are they into? What demographic does most of your fanbase fit under? Can you get Google Analytics data on the type of people who visit your sites? Use this data to your advantage and find events that fit your target market.

Sales Tax, Seller’s Permits, and Income Tax

Even though art may be just your hobby and not your full-time business, it’s important that in matters when you are presenting yourself professionally (like a con) that you treat it like a legitimate business. That means keeping track of earnings and expenses spent on cons and making sure you have applied for the correct seller’s permits (check the laws of the state your con is on.)  Depending on your situation, it may be worth getting a business license as well.

Keep in mind that at the end of the year, you will be paying income tax based on the money you earned as well, so keep a portion of your earnings aside to be prepared for this. Keeping receipts for all expenses incurred (printing, shipping, stock imagery, marketing costs, etc) using clean books is helpful for possibly lessening your tax burden.

There is a significant amount of financial and legal knowledge that is important for creators to know that is beyond what I can cover here, but some resources you can use to learn more are:

General Small Business tax info from the IRS:…

Small Business Taxes 2016

The Craft Artists Legal Guide

Booth Design

In the last 8 months, I went through 3 different booth structures! Here are the pros and cons of each one, along with cost and referral links to buy.

Wire Cubes $30+

Wirecubes by jaleh

Pros - very customizable, cheap, can build racks, walls, etc. Form factor breaks down to a very small size.

Cons - not very stable, takes a long time to set up and generally needs 2 people, can be very heavy due to them being metal
Buy wire cubes here:

PVC Pipe and Clamps $50+

Pipe by jaleh

Pros - can be assembled with one person, fairly stable, somewhat cheap, somewhat customizable, clamps can be used for other purposes after the con

Cons - looks unsightly when pipe is exposed, clamps will always be exposed and are a hazard for running into, must cut to size yourself, heavy
Buy clamps here:

Photo Backdrop Stand (current set up) $70+

Backdrop by jaleh

Pros - super fast setup for one person, very stable even when extended to a tall height, professional appearance, lightweight

Cons - not customizable at all (basically this can just be used to make a wall of prints), expensive
Buy a backdrop stand here:

Tablecloth, Portfolio, Business Cards $30+

Table by jaleh

Other items that are great for including are a nice quality tablecloth, banner with your business name or handle, business cards, money deposit bag, and a browsable portfolio case. I prefer a refillable portfolio so I can customize the page count plus switch out pages as they get too grimy/ripped (yes this will happen.) Get a portfolio case here:

For those in the US, consider upgrading to a chip card reader as well to minimize your risk.

Additionally, bringing healthy snacks, water, tissues, hand sanitizer, and a bag for trash will make your time at the table so much more pleasant!


Let me know if you’d like a more in-depth write ups for any of these topics!

<3 Jaleh


Check out my wonderful featured tier Patreon sponsors: 

:iconknkl: :iconjemajema: :iconwishmaker15: papilia ( Infernox Comics… Colleen Palmer…… SunGod

If you are interested in getting featured on my DA journal, viewing exclusive sketches, voting on what characters I draw next, and receiving goodies in the mail, check it out!

.:Bullet:. Patreon

:heart: rvmp Thank you for your support! :heart: rvmp 

Love all of you!!!

  • Watching: Kienan play Until Dawn
  • Eating: sopa!


jaleh's Profile Picture
Jaleh Afshar
Artist | Professional | Design & Interfaces
United States
Hello there, my name's Jaleh! I ♥ creating elegant, intuitive UI designs as well as colorful digital paintings.

Since 2007, I've been working in the interaction design field creating UI for apps and websites.

My work that I share on deviantART is from my personal collection of creations - drawings and paintings I create purely for fun! I do display my prints occasionally at conventions however ^__^

In addition to art and design, I love hanging out with my house rabbits Kiwi and Poppyseed ♥



jaleh has started a donation pool!
839 / 8,000
Mysterious Points Pool! Wonder what it will do...

You must be logged in to donate.


Add a Comment:
falkyno Featured By Owner Jul 10, 2018
Happy birthday!!!!!
Invaderskull1995 Featured By Owner Jul 10, 2018  Hobbyist General Artist
Happy birthday:) :cake::iconbirthdaycakeplz::party:
gymnosophist Featured By Owner Jul 10, 2018  Professional Writer

:D :D B-Day! :party: :cake: Hope you have a fun one & that this year will be your best yet... :heart:

Septimus-Prime Featured By Owner Jul 10, 2018
Happy Birthday! :meow:
Gemstrike Featured By Owner Jul 10, 2018  Student General Artist
birthday cakeFree Birthday IconLily Wishing a Happy Birthday1st Emoticon: Happy BirthdayBirthday cupcakeHappy Birthday Fella Icon :DSpideypool - Happy Birthday 1Spideypool - Happy Birthday 2 Super Fantastic Golden Platter Cake 3D 
Add a Comment: