Ad Campaign : Glamour

Objective
In this self-assigned project, the main goal was to create an advertising campaign for a non-existing digital camera.

Approach
Using a totally different approach from existing ad campaigns that focus on the camera's specs, I accentuated the versatility of the camera. The posters reflect the variety of uses this camera can have, from commercial to personal photography, using only a tagline to communicate what form of photography the camera can be used for.


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This Project consists of five images, the rest is listed below.

Macro
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Automotive
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Landscape
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Nature
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