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Gul Opticians



For a local opticians who wanted to take a new direction to eye care, by focusing on a lighter hearted approach.

A need to get away from the stuffy or middle aged or just designer lable feel of many opticians.

Aimed at the 'younger' generation, to instill some confidence that wearing glasses is more than 'OK' when you are young.

The logomark was designed also so that badges and stickers could be made, a character that looked cool and happy to be wearing glasses.

The glasses in the logomark are made from the 'g' in Gull and hopefully as obvious is the 'O' as the lenses for Opticians. So a cute play on letters.

The tag line was also up to me to devise. It was a pretty simple solution, 'see the fun in life'. Helps re-inforces that glasses are not just for book worms. Although I have nothing against book worms as I am indeed a book worm myself. :)

The face is simple and fun.
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