I-AM is a multi-discipline design agency and brand experience consultancy. We create exciting new brands and breathe new life into existing ones. Our interior designers and architects design world-class in-store retail experiences, while our digital teams create intuitive and engaging online applications. We are in our element when these virtual and physical worlds collide. We work across a number of industry sectors, ranging from banks and restaurants to any nature of consumer-facing brands where customer experience is king. Our knowledge of consumer trends and customer expectations in one sector often proves invaluable to the other sectors in which we operate. Our studio locations give us international insight into customer needs and behaviour, and a multi-cultural approach to design. While the output of our work creates an emotional connection between your brand and your customers, its essence is logical and process-driven. We conduct in-depth research and analysis to ensure that our design and creativity is tailored solely to the wishes of your customers and the needs of your business.
CSR imperatives are mandated for organisations of certain sizes, but leveraging the right CSR activity that builds on what the brand stands for, adds a valuable dimension to an organisation’s brand building effort. Food brands for example could help farmers through pricing, training or any other avenue they see fit.
There are brands like TOMS that have built their offering around a social cause. When a consumer purchases a pair of shoes for themselves, TOMS provides a pair of shoes to a child in need. This gesture not only mitigates consumer guilt over an extravagant purchase but also builds on the do good, feel good factor of buying i
Localising the offering
While overall the brand and its experience should be a constant across geographies, one needs to tweak elements of the marketing and service mix to suit the needs of the local market. Building brand affinity can be enhanced by adding an element of comfort and familiarity in the branding and space design in order to connect emotionally with your consumers.
Starbucks adds an element of localisation not only in tweaking its product offering to suits local market sensitivities and tastes but also infuses local cultural elements within its retail space enhancing the consumer’s comfort levels while encouraging repeat
I-AM bags Arvind Fashion Brands' True Blue's branding mandate, March 2016
Arvind Fashion Brands
I-AM, the international multi-discipline branding and interior design agency, won the integrated branding mandate from Arvind Fashion Brands a subsidiary of textiles major Arvind Limited. It was a multi agency pitch, with Arvind Fashion Brands deciding to go with I-AM after being impressed with their approach to the brand, the consumer and their deep understanding of the sector.
Arvind Fashion Brands has recently partnered with legendary cricketer Sachin Tendulkar to launch an iconic premium men’s wear apparel and accessories brand calle