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WHITE BLAZE Beer Poster by Huwman WHITE BLAZE Beer Poster by Huwman
The latest poster for my awesome clients at Prairie Sun Brewery. Digital painting will probably never be my natural style but I'm getting a little better at it each time. Done in Photoshop with a Wacom Intuous tablet. Thanks for looking!
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:iconsol-caninus:
Sol-Caninus Featured By Owner Edited Jan 27, 2017   General Artist
I hope we're tight enough for me to tell it like it is (for me).  This isn't saying "Beer" to me at all.  It does aggravate my vertigo, however.  Seriously.  And I attribute that to too many separate spatial dimensions interacting in one graphic package.

To get specific, I think the tree bark background is way to strong to back-up, or frame, anything here- it's trying to be the star, elbowing it's way to center stage, taking out the competition with drop kicks and clothes lines.  It needs some serious subordination if we're going to attend to what's going on in that maple leaf.  And about what's going on there . . . it's not saying "beer" or brewing, or anything like that, to me.
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Ok.  It took a while but I get the white ipa.  
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:iconhuwman:
Huwman Featured By Owner Jan 27, 2017  Professional
I really wouldn't argue with any of that too much. I am told by the client quite specifically what to put into these posters and we do a LOT of them, many of which have no immediate connection to beer but it's a well known layout format (with the leaf frame and so on) so everyone around here knows that these are for a new beer brand right away (especially since the only place they these poster are available is in the brewery). This one was specifically a tribute, if that's the word, to a trip the brewery owners took through the Appalachian Trail, where these trail markers (white paint stripes) are called "white blazes", apparently. I did not know that but I do now. I actually don't have a problem with the bark background interfering because, although it's quite strong it's also very uniform so my eyes get what it is immediately and then move in to the leaf image since there is so much more interest an variation in that. The white outline around the leaf shape really pops it out of the background for me, too. Also, the printing process darkens / saturates up things like that bark background quite a bit so it is considerably less vibrant and obtrusive on the printed posters than what we're seeing onscreen.  Everyone will have a different take on it though, which is normal. In the final analysis, as long as the clients like it, I love it ... even if I don't! Haha.
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:iconsol-caninus:
Sol-Caninus Featured By Owner Edited Jan 28, 2017   General Artist
No argument there!  The client/customer is always right.  

Well, not to argue . . . with all the above in your answer fine and well, I would, yet focus on the art as art, outside the context of it's commercial purpose, to draw your attention to the values, particularly the lack of contrast between important divisions and especially around (what I imagine to be ) the center of interest.  Reduced in size (i.e. the postage stamp test), or squinting at it, nothing pops, including the white outline of the leave, except the white lettering and, perhaps, that little area of blue in the upper right. Basically, everything blends monotonously (meaning the elements blend, when they should separate, because they are very nearly the same tone, or value). 
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:iconhuwman:
Huwman Featured By Owner Jan 28, 2017  Professional
Hmmm. I know exactly what you're saying but I really don't find that to be true for me. I even tried converting the image to greyscale (to accentuate any flatness in the tonal values) and making it quite a bit smaller and it still pops reasonably well for me: the text and the white "blaze" on the tree most of all, – which is ideal – but the leaf also still pops out of the background for me and the elements in the foreground (left side of leaf) separate nicely from the much brighter, more distant objects (tent, pack, trail, etc.). Maybe I'm just too "close" to it and have to much knowledge of what's intended to judge fairly, but that's what I see. Now, don't get me wrong; I'm not just gainsaying any criticism of this thing. I would, in fact, have numerous, severe criticisms (which I'll keep top myself. Haha) but the ones you mention, while I would not say they are "wrong", would not be top of the list. If that's how you see it though, I appreciate hearing about it as contrast is something that always deserves consideration. Thanks!
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:iconsol-caninus:
Sol-Caninus Featured By Owner Jan 28, 2017   General Artist
I have no stake in being right.  Just calling it as I see it.  If it helps, great.  If not, meh.  It's my exercise of the day.  LOL.  I do onto others . . . but instead of doing the same onto me, they run away.  Go figure.  
Appreciate the explanation.  After all, despite wisdom, enlightenment and simply old age, egos are yet involved.  Haha.   
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:iconhuwman:
Huwman Featured By Owner Jan 28, 2017  Professional
I am the rare person who genuinely appreciated negative OR positive comments, even if I don't always agree with either. I never resent it at all so always feel free to say anything you like. I am married so I am used to withstanding even the the most brutal criticism! :)
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:iconsol-caninus:
Sol-Caninus Featured By Owner Jan 28, 2017   General Artist
LOL.  Cool. :thumbsup:  
I am one of those who thinks that when done properly, there is no difference between negative and positive critique.  It's just critique.  Just another set of eyes on the piece, and, as such, one of many possible opinions.
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:iconhuwman:
Huwman Featured By Owner Jan 28, 2017  Professional
:thumbsup:
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:iconseothen:
Seothen Featured By Owner Jan 26, 2017  Professional Digital Artist
Really nicely balanced image overall, especially the center bit; lots of stuff packed in without making it look overly stuffed.
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:iconhuwman:
Huwman Featured By Owner Jan 27, 2017  Professional
Thanks!
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:iconphraught:
phraught Featured By Owner Jan 26, 2017  Hobbyist Digital Artist
Makes me thirsty just looking at it!   
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:iconhuwman:
Huwman Featured By Owner Jan 26, 2017  Professional
Then it is doing its job! Thank you.
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:iconphraught:
phraught Featured By Owner Jan 27, 2017  Hobbyist Digital Artist
You're welcome!
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:iconglamvampyre:
Glamvampyre Featured By Owner Jan 26, 2017  Hobbyist Traditional Artist
Makes you want to go out in the countryside

why is "bière" written in french ?
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:iconhuwman:
Huwman Featured By Owner Jan 26, 2017  Professional
That is just the feeling we wanted! Here in Canada everything has to be in English and French because we have two official languages. Thanks for the fave!
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:iconglamvampyre:
Glamvampyre Featured By Owner Jan 26, 2017  Hobbyist Traditional Artist
of course !  Québec !

do you speak a bit of french yourself ?

Parlez vous français ? ;)
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:iconhuwman:
Huwman Featured By Owner Jan 27, 2017  Professional
VERY little. I might be able to make myself understood in an emergency. I live in Saskatchewan so I'm probably more likely to run into someone speaking Ukrainian, Chinese, or Cree, than French.
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:iconglamvampyre:
Glamvampyre Featured By Owner Jan 28, 2017  Hobbyist Traditional Artist
Sounds like a place full of mysteries and adventure out of a Robert E. Howard story ! :D
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:iconhuwman:
Huwman Featured By Owner Jan 28, 2017  Professional
Well, my wife says I'm a barbarian!
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:iconglamvampyre:
Glamvampyre Featured By Owner Jan 30, 2017  Hobbyist Traditional Artist
LOL
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January 25, 2017
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