I am going to be speaking at an "Entrepreneurship In The Arts" program later today, and I've been organizing my thoughts. One subject that is certain to come up; "how do you arrive at a fair price for your original artwork?" I have some definite ideas regarding that question.
I was always told that the accepted model for artists and artisans, when it comes to pricing, was double your costs for materials, figure out an hourly price (double that for your retail price if you plan to have wholesale/retail differentials), add it up and there's your item price. I think this model is pure bullshit.
I was also told "charge what the market will bear!" Again, vague bullshit. What if you live in a depressed area? What if you live in a third world country? What if you're at some artist's ally at a little convention and there is a kid sitting next to you selling her character sketches for $5 each?
Here is what I think. There are so many variables when it comes to pricing original art. Yo