Allegro - Backstage

Allegro Backstage is one of our latest, interactive projects created in cooperation with advertising agency Brain Warsaw. For those unfamiliar - Allegro is the biggest online store in Poland. Taking the campaigns big idea ‘Millions of things are fighting for your attention’ we came up with an interactive experience showcasing backstage preparation of 3 Allegro things for an auction. Each character represents different shop category. By selecting different products on the illustrated backgrounds you are transfered to Allegro subpage with specific search results. Unfortunately website is not available in english but we hope you enjoy it anyway.

More people involved in this project: Tomasz Wlodarczyk, Bartlomiej Rozbicki, Karol Kolodzinski, Pawel Nolbert, Pawel Swierczynski, Pawel Piotrzkowski, Marcin Gibowski

Produced at Ars Thanea