"Some people can't afford to support the company, so obtaining illegal copies of something of theirs for free would simply not effect [affect] them". So all the companies that went out of business because too many people were illegally downloading their stuff "weren't affected"? The people who start illegally downloading stuff do hurt the company because then the sales go down. Let's say that some new video game sells 60,000 copies. The company makes another game, but this time, people decide to illegally downloading it. It only sells 30,000 copies. That company’s sales are going down, and it’s hurting them.