About my logo / identity design

Before deciding on a name for a brand / product / identity, I always do a few sketches and make sure that I can design a decent logo for it before committing on the name.

For this identity, after a few sketches, I saw that I could make a nice mirrored form for the G and D, and that’s why I went ahead and registered the username GymDreams on DeviantArt — the original place where I started posting my AI works. There’s a longer backstory of where this name came from, but I’ll write about it in the future.

Once that account got some traction, I realized that I should probably start making profiles on other social media, but it didn’t take long for me to realize that this name faces some challenges since it’s often taken. I don’t want to randomly add spaces and dashes to the name — seeing that the logo I designed can be seen as a rotated figure 8, I decided to register @GymDreams8 on Instagram, Twitter, YouTube, and also bought the domain GymDreams8.com

Regarding the design, my art education was deeply rooted in the Bauhaus philosophy, so I also prefer forms that are made out of the basic shapes — squares, circles, and triangles. As such, logos that I design tend to have structures that can fit nicely in a grid, with proportions that can be described in x, 2x, 3x, 5x, etc.

The form of each letter is based on a circle with 5x radius or 10x diameter. They are separated by a gap that’s x long. Together, the two letterforms create a mark that’s exactly 21:10.